MANILA, Philippines—On January 13, closeup Philippines released a rendition of their iconic single “Closer You & I,” reimagined by local rising artist Adie, directed by renowned hugot film director Tonette Jadaone, and starring the fresh love team DonBelle.
The music video tells the tale of two individuals from the same office building who continually encounter each other in the elevator until they finally dare to connect, aided by closeup’s Red Hot and Menthol Fresh variants, offering long-lasting fresh breath for up to 12 hours with regular use.
Surpassing 1 million views in just four hours, the video struck a chord with DonBelle fans and hopeless romantics alike, resonating with its relatable elevator meet-cute story. Flooded with sentiments of longing and daydreaming, viewers eagerly requested not only a “Part 2” but also a chance to experience their own e(LOVE)ator moment, and closeup listened.
Closeup extends the elevator love story with a real-life rom-com, “Closer You & I,” featuring everyday people experiencing unexpected moments with their crushes, directed by Tonette Jadaone.
Image Courtesy of closeup.
One standout pair, Ashley and Dan, met at work and developed a crush after a brief encounter. Guided by RomCom director Tonette Jadaone, they completed dares that brought them closer, leading to a surprise downstairs where Tonette revealed herself as the mastermind. They share advice, urging others to overcome fear of rejection and #DareToGetCloser.
Image Courtesy of closeup.
Image Courtesy of closeup.
With closeup’s antibacterial zinc for fresh breath, they seized the opportunity with no regrets, brought closer than ever this Valentine’s Day! Overcome hesitations with closeup and Dare To Get Closer for all-day fresh breath.
Don’t miss out: the first 60 shoppers to buy Php 447 worth of closeup products on Shopee or Lazada from Feb 12-16 get a free DonBelle Closer You & I keychain!
Shop now and let’s #DareToGetCloser in your own rom-com Valentine moment this Valentine’s Day!