MANILA, Philippines—In a mission to boost their business and give park visitors printed souvenirs they may cherish for life, Brother Philippines teamed with the Luneta Park’s street photographers.
The “Memories for Life” activity was held on February 5, 2023. Brother Philippines set up printing stations at Mabini Hall and the Japanese Garden. Photographers printed the photos they took using high-quality printers and assistance from professional graphic artists.
The event kicked off at 9a.m., with an opening speech from Shinichi Tanaka, Product Management Group Manager of Brother Philippines.
Image courtesy of Brother Philippines
“Everyone has hundreds of photos in their camera phone. However, a printed photo can turn those memories into a tangible memento that can be felt and held,” Tanaka later said in an interview. “We are proud to partner with veteran street photographers and provide them with the latest tools to capture those moments in vivid, living color.”
Brother Philippines also announced that it was strengthening the Customer Plus, an exclusive loyalty program. Established in 2019, it offers more after-sales customer benefits, like a quick access to Brother’s Customer Service Team, an exclusive in-app shopping feature called the iShop, and monthly raffle activities. The program will soon be offering more perks and surprises. During the Memories for Life campaign, Brother Philippines also acknowledged loyal Customer Plus members with a special gift.
The “Memories for Life” campaign is part of the company’s celebration of its twenty-third anniversary in the Philippines, and its motto of #BeingAtYourSide.
“For over two decades in the country, our goal has been to demonstrate our motto through providing customers with affordable high-quality products that can help them in every aspect of their life—from being more productive at work, to preserving everyday moments and special celebrations,” said Tanaka.
The Memories for Life event at Luneta Park, which supports photographers’ livelihoods while giving park visitors photos that capture a special moment, exemplifies this motto.
To find out more about the brand and its products, browse www.brother.com.ph, the website of Brother Philippines. For the most latest promos and anniversary events, follow Brother Philippines on Facebook and Instagram.