MANILA, Philippines—The world ‘s most prominent cookie, OREO, from Mondelēz International is joining hands with the massive South Korean girl group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration.
Image courtesy of Oreo
By the year 2023, fans of the prolific Oreo sandwich cookie and BLACKPINK (BLINKs) can anticipate bespoke products, in addition to a full calendar of events and engagements across platforms in Indonesia, the Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea.
Image courtesy of Oreo
“We are thrilled to announce the biggest partnership of Oreo and BLACKPINK in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play. We hope that the infectious energy of Oreo x BLACKPINK will inspire consumers to Stay Playful & join the exciting activities to follow. Watch this space for more to come!” said Vikram Chandratrey, Marketing Head, Oreo SEA & Indonesia, Mondelēz International.
Image courtesy of Oreo
The OREO x BLACKPINK collaboration will be rolled out across key markets in successive waves, and will feature two distinctively BLACKPINK-inspired variants. These products will hit the shelves of major retailers and e-commerce channels from early 2023, for a limited time only.
Details of special OREO x BLACKPINK activities and contests lined up to delight and reward fans will be revealed shortly. Collectors of BLACKPINK memorabilia can look forward to new additions to grow their collections as well.
Image courtesy of Oreo
With their combined fan bases, OREO x BLACKPINK is ready to embrace the hall of fame of legendary collaborations.
The hugely successful OREO x Lady Gaga campaign that ran in 2021 in the US, Canada, and Europe is one of OREO’s previous notable collaborations with celebrities. OREO x BLACKPINK is exclusively for Asian markets.
For more information on the fascinating partnership, explore the Oreo Philippines official Facebook page.