MANILA, Philippines—Secret Menu, the award-winning creative agency, played a crucial role in the tremendous success of “Nostalgia Meets the Future: Ayala Avenue New Year’s Eve Countdown to 2024.” This event, commemorating 24 years since the epic turn-of-the-millennium celebration at Ayala Avenue, serves as a testament to Makati City’s enduring tradition of hosting grand-scale New Year’s Eve festivities.
The theme “Nostalgia Meets the Future” guided attendees on a musical journey, blending the nostalgia of the original 1999 celebration with vibrant performances by P-Pop sensation SB19, Sponge Cola, Al James, Gab Pangilinan, and Myke Salomon. Regine Velasquez, Asia’s Songbird, graced the same stage she performed on in 1999, delivering an unforgettable performance that captivated partygoers.
Image Courtesy of Secret Menu.
Secret Menu’s contribution elevated the event globally through a livestream, extending the celebration’s reach and engaging audiences beyond physical boundaries. With 130K on-ground attendees and 330K livestream views, the event resonated with 4.7M people across social media platforms, including those at home, out-of-town enthusiasts, and homesick Filipinos abroad.
Images Courtesy of Secret Menu.
The successful collaboration further strengthened Secret Menu’s partnership with Ayala Land and Make It Makati, initially established through the annual holiday showcase “Festival of Lights” at Ayala Triangle Gardens. General Manager Bianca Balbuena emphasized Secret Menu’s adaptive prowess in blending nostalgia with the future’s cutting-edge demands.
Image Courtesy of Secret Menu.
Beyond branded content, the agency showcased its capacity in event and live landscape management, expressing eagerness to assist new partners in elevating their content and experiences to new heights.
Image Courtesy of Secret Menu.
Secret Menu also co-directed a 4-day pre-show timelapse video, creatively helmed by director Ernest Gatpandan III. This video provided a captivating behind-the-scenes look at the meticulous construction of the New Year’s Eve countdown event. Garnering over 170K views to date, it offers viewers a unique perspective on the intricate process of bringing the event to life from the ground up.
For those in search of innovative creative solutions, Secret Menu provides a versatile array of services including Branded Content Solutions (TV, Digital), Commercials (TV & Digital), AR & 3D Executions, Event Coverages, and Livestreaming, as well as Music Videos.
Explore their portfolio on Instagram (@studio.secretmenu) and YouTube (https://www.youtube.com/@studio.secretmenu) to witness their diverse body of work. For inquiries, you can contact them via email at secretmenu@kroma.ph.