Scoring for a Cure: English Premier League Match Benefits Filipino Breast Cancer Foundation

Advocacies & Initiatives

MANILA, Philippines—In a remarkable collaboration, the AIA Group, Asia’s premier insurance company, along with its Philippines-based arm, AIA Philippines (formerly AIA Philam Life), and the esteemed English Premier League club Tottenham Hotspur, have united to extend support to the ICanServe Foundation through a charity match with Luton Town scheduled for March 30, 2024.

Selected by AIA Philippines, the ICanServe Foundation, an advocacy group of breast cancer survivors and volunteers in the Philippines, is set to benefit from the proceeds of the football match. The match-worn shirts of Tottenham Hotspur players will bear a special emblem symbolizing the cause and will be auctioned off to raise funds for ICanServe’s various initiatives.

Image Courtesy of ICanServe Foundation Inc.

Melissa Henson, Chief Marketing Officer of AIA Philippines and steward of its Environmental, Social, and Governance (ESG) endeavors, stated, “As a company dedicated to enabling people to live Healthier, Longer, Better Lives, we believe it’s imperative to focus on women’s health, which is why we’ve partnered with the ICanServe Foundation. Through this charity match, we aspire to amplify awareness and contribute to the fight against breast cancer, particularly poignant during International Women’s Month.”

Image Courtesy of AIA.

Donna-Maria Cullen, Executive Director of Tottenham Hotspur and Trustee of the Club’s Foundation, remarked, “We are honored to collaborate with the AIA Group and AIA Philippines in supporting the ICanServe Foundation. Through our collective endeavors, we hope to inspire more teams and individuals to join the noble cause of combating breast cancer.”

AIA Philippines has maintained a longstanding partnership with the ICanServe Foundation, actively co-creating breast cancer control programs with local authorities, encompassing early detection, diagnosis, treatment accessibility, and patient support.

The charity match is scheduled to air on March 30, 2024, at 11 PM Philippine time.