GLOBAL CAMPAIGN—World-renowned luxury brand Michael Kors launches the new Spring/Summer 2022 Collection ad campaign, featuring model and social media and reality television superstar Kendall Jenner.
Photographed on the roof of Prospect Tower in Manhattan by Dutch duo Inez van Lamsweerde and Vinoodh Matadin, the campaign serves a cinematic love letter to New York, the designer’s hometown. Featuring Jenner in a series of powerful poses against the base of the Tudor City sign, the imagery pays homage to the strength and timeless romance of the city.
“When I think about what endures, it’s love—romantic love, but also love for your friends, your family and for your city,” says Michael Kors. “With this campaign, we wanted to bring to life urban romance and the unique juxtaposition of the strength and grit of New York City with the love that it inspires time and again.”
Images by Michael Kors via SSI Group, Inc.
The Spring/Summer 2022 Collection captures the allure of urban romance through streamlined silhouettes, feminine tailoring, hand-worked fabrics and a confidently optimistic palette.
Wearing everything from a structured pencil skirt and bra top to a gingham pullover and brief to a sequined hand-embroidered gown with playful cutouts, Jenner embodies the combined attributes of sophistication and strength at the heart of the collection. With the iconic Chrysler Building and New York City skyline in the background, the images and styling take the viewer from day to night.
Must-have handbags for the season include the sleek Audrey market bag, the modernist Audrey bucket bag and the woven straw Gramercy minaudière. For footwear, the kitten mule and stiletto sling-back make the case for heels day and night. The global campaign will debut in January, appearing on global social media platforms, digital outlets and in outdoor media placement, with print ads in spring issues.
Images by Michael Kors via SSI Group, Inc.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc.,and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Newport Mall, Power Plant Mall, Rustan’s Makati, and Shangri-La Plaza Mall and online at Trunc.ph and Rustans.com. Visit www.ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.