MANILA, Philippines—Starbucks Philippines recently held its first Venti Van stop in Bonifacio Global City’s streets and welcomed consumers to join in a Starbucks FoodShare initiative. Starbucks FoodShare is a food donation initiative sponsored by the Philippine FoodBank Foundation.
During the whole day event at 5th Avenue last weekend, customers purchased either a brownie or cookie for PHP 50, and Starbucks Philippines delivered these to the Philippine FoodBank Foundation.
Customers were encouraged to personalize their donations by writing their own heartfelt notes on the packaging, bringing positive messages to the beneficiaries. Through this initiative, customers were able to join Starbucks in giving back to the community by sharing delicious treats with their own message to people in need.
Through the Starbucks FoodShare food donation program piloted in Metro Manila last year, Starbucks Philippines and the Philippine FoodBank Foundation have donated over 300,000 food items from 236 stores in Metro Manila to communities in need since its launch in March 2022. This is also made possible by the coffee brand’s strategic partnership with Grab, which enables participating Starbucks stores to connect with Grab drivers to pick up and deliver food donations to the foundation.
Image courtesy Starbucks Philippines
Last January, Starbucks Philippines provided customers an opportunity to participate in this initiative from 10AM – 7PM. By the end of the day, around 500 brownies and cookies were purchased and delivered to the Philippine FoodBank Foundation which were then shared with beneficiaries.
“At Starbucks, Filling it Forward means extending beyond the holidays and starting the year right by giving back to our community. We’re happy that our customers have expressed so much love and support for this initiative, and we are very grateful for the opportunity to drive meaningful change for local communities,” said Char Vilchez, Manager for Marketing & Global Responsibility.
Image courtesy Starbucks Philippines
“This 2023, we plan to expand FoodShare to more places and have more people involved from different areas as we continue to help fight hunger in the Philippines.”
This is just one of the many ways that Starbucks Philippines is giving back to communities, in line with the company’s people positive goal to uplift 1 billion people globally by 2030.
Visit Starbucks Philippines’ official website for more advocacy efforts and activities like this.