Early this June, adidas Philippines and Parley For The Oceans commemorated World Oceans’ Day with the unveiling of the new FW19 adidas x Parley collection and the Run For The Oceans 2019 campaign.
Mounted at the Air Juan Seaplane Terminal in Pasay City, the adidas community ran for the oceans with a 3 kilometer plogging session–a growing and significant trend where participants were encouraged to pick up litter while jogging. Following this was a refreshing yoga class and a series of informative talks on the environment by organizations The Plastic Solution and Kids For Kids.
Kids for Kids, a non-profit organization solely run by kids, for kids in need and The Plastic Solution, a movement built with a mission of repurposing plastic bottles by stuffing the bottles with non-biodegradable wastes— were present to help raise awareness on the marine plastic pollution problem and the ways people can do their part in helping solve this.
The Plastic Solution conducted a demonstration on eco brick-making while Kids For Kids shared simple ways we can try to practice living sustainably— such as supporting local projects like Retaso PH, an initiative that uses textile waste to create an alternative to plastic bags.
The activity-filled event aimed to educate guests on the threat of marine plastic pollution made even more informative through product displays and activities that would engage more people to join the movement of running for the oceans. An artwork installation made out of plastic bottles also served as an event masterpiece with guests exploring an educational area where they learned the entire process of adidas Parley products, as well as the Parley Ocean School Program processes and methodologies.
In line with the occasion, adidas also introduced the new Alphabounce+ Parley (now available for Php5,300 online and in adidas stores)–boasting of delivering better performance for a better planet. How? The model was, in fact, made from plastic spun into yarn and designed to give runners maximum support and comfort. adidas and Parley have intercepted vast amounts of plastic waste from marine environments and coastal communities, turning Ocean Plastic® into sportswear since 2015.
“We’re excited to celebrate Run For The Oceans this year since it’s a great way to educate kids on the gravity of the marine plastic pollution problem and how their actions affect in creating a long-term sustainable impact,” said Jen Dacasin, adidas Brand Communication and Sports Manager.
The campaign this year aims to unite more runners to lace up and Run For The Oceans in order to reach its increased goal of $1.5 million, which will be donated to the Parley Ocean School Program. To join the movement and Run For The Oceans between June 8 and 16, runners worldwide can sign up and track their runs by joining the Run For The Oceans challenge on the Runtastic app. To find out more about Run For the Oceans, visit: adidas.com.ph/runfortheoceans.
Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #RunForTheOceans. Redefine running with adidas Runners Manila in its free running and training sessions every week. Join the adidas Runners Manila Facebook group for more updates.