Retail giant, UNIQLO has launched the new UNIQLO and ALEXANDER WANG collaboration line in 20 countries and regions around the world. The range takes the UNIQLO HEATTECH concept of enjoying light and stylish wear even in cold seasons and expresses it with new ideas, creating LifeWear that presents HEATTECH as more stylish wear.
Two images from the launch campaign Warmth Reimagined depict products in an ice block. The metaphorical visual aims to express the thought that HEATTECH transcends the cold and is warm enough to melt away the ice it is encased in. The campaign speaks to the idea that, even though these items are technically ‘innerwear,’ they may be worn as ‘outerwear’ or as visible layers. There is no reason to hide these beautiful, warming garments.
The new collection of HEATTECH and HEATTECH Extra Warm items comprises of fashionable innerwear with the original functionality of HEATTECH, allowing the wearer to be warm and stylish even in cold seasons. The silhouettes are sharp and slim overall, while the women’s tank top features a unique back design and can be styled with other pieces from the collection. HEATTECH underwear is available in both men’s and women’s lines for the first time. The men’s items include both briefs and boxers, while the women’s range has bra and shorts. The waistband is adorned with the distinct UNIQLO and ALEXANDER WANG logo.
The collaboration line includes a range of colors from Alexander Wang’s classic black to neon green. The line also incorporates neo-futuristic elements and sporty stylings, such as glossy ribbed materials reminiscent of 80s fashion. The visual presentation of the comfortable bias weave fabric is another characteristic of this collection. The fabric itself uniquely changes with body movement, with V-shaped patterns appearing on the surface.