Nissan Ushers In Fresh Horizon with Redesigned Logo and Electric Crossover, Ariya

YOKOHAMA, Japan — In a global virtual event, in time for the unveiling of its redesigned logo, ushering in new heights for the brand’s forward-thinking and technology-driven philosophy, Nissan revealed the all-new Ariya, its 100% electric crossover, breaking new ground to a new chapter for Nissan electric vehicles as it seeks to banner excitement, confidence, comfort, and connectivity. The premiere was then broadcast straight from the soon-to-open Nissan Pavilion in Yokohama,

With a 100% electric powertrain, the Ariya promises powerful acceleration and smooth, quiet operation. Drivers and passengers can relax and enjoy the ride with its autonomous driving technology, concierge-level assistance, seamless connectivity and a spacious, lounge-like interior. With an estimated range of up to 610 kilometers, the no-compromise Ariya is perfect for daily commutes and weekend road trips alike.

The Nissan Ariya is heavily based on the similarly-named concept vehicle displayed at the 2019 Tokyo Motor Show, which first hinted at with the IMx at the 2017 Tokyo Motor Show. With the introduction of the Ariya, marks as the first production model to represent Nissan’s new electrified brand identity, forging a path toward a new automotive era where electrification, optimized platform packaging and seamless vehicle AI technology will become standard.

Built on an all-new Alliance-developed EV platform, the Ariya is the ultimate expression of Nissan Intelligent Mobility, the company’s strategy to further improve the appeal of its vehicles and achieve the ultimate goal of a future with zero emissions and zero vehicle fatalities.

The Ariya represents the three main pillars of Nissan Intelligent Mobility (Intelligent Power, Intelligent Drive and Intelligent Integration), that seeks to combine advanced electric-vehicle technology with a new level of seamless human-machine interface connectivity, offering an entirely new driving experience.

CEO Makoto Uchida and Chief Operating Officer Ashwani Gupta unveiled the Ariya to a global audience during a livestreamed event, premiering the models top features and revolutionary innovations.

“The Nissan Ariya is a truly beautiful and remarkable car,” Gupta said. “It enables you to go further, easier and in comfort. The Ariya is designed to impress, and to express what Nissan strives for – making our customers’ lives better.”

The all-new Nissan Ariya is scheduled to go on sale in Japan in mid-2021, priced at around 5 million yen. The Ariya is planned to go on sale in Europe, North America and China by the end of 2021.

Powerful performance for a wide range of needs

Building on Nissan’s strength as an EV pioneer, the Ariya takes the powerful performance and capabilities of zero-emission vehicles to a new level.

The car’s all-electric drivetrain combines excellent power delivery, charging capabilities and range. Customers can choose from multiple configurations to meet their individual needs. These include two-wheel-drive and e-4ORCE all wheel-drive versions, as well as two different battery sizes.

The e-4ORCE all-wheel control system balances the powerful performance with all-weather capability. The system’s twin electric motors provide a balanced, predictable ride, with sports car-level power delivered in the blink of an eye.

Advanced design and technology for stress-free driving

The Ariya is also the most technologically advanced Nissan car to date.

Drivers will feel more confident and less stressed thanks to the ProPILOT 2.0 advanced driver assistance system and the ProPILOT Remote Park and e-Pedal features. Also standard across the Ariya lineup is Nissan’s Safety Shield system.

This includes Intelligent Around View Monitor, Intelligent Forward Collision Warning, Intelligent Emergency Braking and Rear Automatic Emergency Braking technology.

An all-new human-machine interface lets customers use natural speech to adjust car settings. Over-the-air firmware updates keep the Ariya feeling fresh and exciting. The Ariya also includes Amazon’s Alexa to help customers simplify and organize their lives.

Spacious, flat-floor cabin

The Ariya’s striking looks represent Nissan’s new design language, Timeless Japanese Futurism. It is characterized by a distinctive Japanese approach, conveyed in a simple yet powerfully modern way.

Nissan’s designers took advantage of the car’s new EV platform, which allows for a flat floor, and its compact climate control components to give the Ariya the most spacious cabin in its class. The lounge-like interior, featuring Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

“The Ariya enhances driving excitement, ensures high levels of comfort and confidence and heightens the joy of connecting,” Gupta said. “It’s more than just a great EV crossover, it’s a great vehicle. It’s a true force of wonder, and it’s coming soon.”

To watch the world premiere and learn more about the all-new Nissan Ariya, visit TheNissanNext.com.