MANILA, PHILIPPINES — Following the successful release of original composition that bridged the four-year gap from his last solo release, Rico Blanco has now dropped the official music video for the timely anthem, “This Too Shall Pass”.
Weaving various footages taken locally and overseas, the visuals for Blanco’s new single zooms in on how the pandemic has brought the entire world to a standstill.
Given the growing uncertainty and unprecedented challenges that COVID-19 poses, the video doubles as a tribute to the frontliners and the unsung heroes leading the fight against an invisible enemy–demonstrating the true meaning of bayanihan in times of crisis.
The alternative-rock icon was also shown performing the song at the confines of his own home–devoid of flashy production designs and envelope-pushing concepts, but framed with an underlying message of resilience and hope.
Last May 1, “This Too Shall Pass” was released on all digital and streaming platforms worldwide under Sony Music. The anthem has since received immense fan and critical acclaim.
Related: It’s Here! Rico Blanco Drops New Anthem After Four-Year Break
To help fund the collective COVID-19 response in the Philippines, Blanco has also waived his artist royalties for the music video of “This Too Shall Pass,” and Sony Music Philippines will be donating 100% of the net global proceeds to www.puhon.ph for the first 6 months of release.
Puhon, which translates to “hopefully” in Visayan, is an initiative that contains inspiring stories and messages of encouragement to people at the front line of fighting the pandemic.
Using the tagline #MakeHopeViral, to date, the site has raised P4.6M for personal protective equipment (PPEs) & nutrition support for frontline healthcare workers, COVID-19 testing kits, and relief goods for daily wage workers.
Other SME Philippines artists with messages of support & encouragement on the site are SB19, Zelijah, Dionela, Nathan & Mercury, Alex Bruce, Ace Banzuelo & syd hartha.
Watch Rico Blanco’s “This Too Shall Pass” here: