MANILA, PHILIPPINES – Faced with the reality that we are looking at a very different celebration of Pride month this year, it’s the feeling of togetherness and the shared experiences brought to light by the pandemic that have bound us even stronger this year. Being the world’s largest audio streaming platform, Spotify used its platform to inspire and drive positive change around the world through the power of music.
The streaming service, today, unveils Unlike Any Other – a global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans around the world. Unlike Any Other focuses on empowering LGBTQIA+ creators by encouraging them to embrace their uniqueness that will then lead to connecting to new and existing audiences through the power of music and podcasts.
Spotify’s Pride campaign in the Philippines features two local pride playlists:
The new Bahaghari playlist is the Philippines’ dedicated Pride playlist featuring works from international and local LGBTQIA+ artists and allies.
The special Pride Edition of Kilig Pa More on the other hand, is the LGBTQIA+ twist on the platform’s hit romance playlist, offering the same electrifying experience unbound by neither gender or sexual orientation.
The global campaign then offers new content and experiences available in the hub including:
Amplify: Pride – This serves as a hub dedicated to Pride so fans can find LGBTQIA+ music and podcasts.
House of ___ Ballroom Playlists – As recently highlighted in Kiki, Pose, and now LEGENDARY, the house and ballroom community has made its mark in greatly inspiring modern pop culture.
This playlist series, in partnership with Pose runway choreographer Twiggy Pucci Garçon, curated playlists by top figures of ballroom culture, including Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci and Jonovia Chase.
My LGBTQ+ Soundtrack – Are social share cards encouraging queer creators to celebrate their queer moments via song and invite their fans to share their own.
Out Now: Unlike Any Other – This is the official Pride playlist highlighting the infinite amount of music genres represented by the queer community.
Pride-Themed Playlists – the Amplify: Pride hub will include a variety of curated Pride-themed playlists for every listener, from Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever, Queer Composers, among others.
Pride-Themed Easter Eggs: To surprise and delight both fans and creators, some features within the Pride hub will light up in rainbow colors.
A key element of Spotify’s 2020 Pride creative is the Progress Flag, designed by Daniel Quasar in 2018. The Progress Flag adds five stripes to the traditional rainbow Pride flag to represent trans and non-binary individuals, marginalized communities of color, those we have lost to AIDS, and those living with HIV today, in a bid to highlight representation and inclusivity to the movement.
Spotify will continue to celebrate Pride throughout the month of June with Spotify Singles and playlists curated by LGBTQIA+ creators and tastemakers.