‘IT’S CONFIRMED!’ BTS’ ‘Dynamite’ Video Crushes YouTube Global Records

Music & Recording

What? Like it’s hard? The BTS ARMY is at it again–proving there’s nothing that the ever-passionate, swooning fans of the trailblazing, seven-man entertainment and cultural icons cannot do with the group’s recent highly-buzzed release, “Dynamite”.

Just last August 21, the global superstars’ first-ever purely English language song premiered to fan and critical acclaim with its gorgeously photographed music video that quickly amassed YouTube views at record speed.

Take this: 24 hours after its premiere, the BTS Army already took to Twitter to rejoice 101.1 M views on the streaming platform, destroying records set by its previous record holder, another K-pop royalty, Blackpink’s “How You Like That,” which registered a whopping 86.3 million views in the first 24 hours, in its premiere two months ago. Interestingly, with “How You Like That”, Blackpink surpassed the April 2019 release of BTS with “Boy With Luv” featuring Halsey, raking in 74.6 million views in the initial one-day period.

With numbers confirmed by YouTube to Variety, “Dynamite,” nabbed the No. 1 trending spot on YouTube globally within 12 hours of its debut, while also claiming the record for most-viewed YouTube Premiere with more than 3 million live concurrent viewers.

On February of this year, BTS told tales of their hardships, sufferings, and fears in an honest and personal confession in the form of their fourth studio album, MAP OF THE SOUL : 7. In their new single, which comes only six months after their last album, BTS sings of joy and confidence, treasuring the little things in life that make life truly valuable and special.

In a statement, the song is released with the aim of bringing a new surge of much-needed ‘energy’ to reinvigorate the global community in the midst of COVID-19. The group told Grammy.com, “[The inspiration for] it all began from this: even in the midst of hardships, we must focus on what we can do. As for us, we found freedom and happiness in singing and dancing. This song goes to the ones who need encouragement. We hope people feel energized when listening to the song.”

The high-octane, electrifying bop has creative contributors that include David Stewart and Jessica Agombar, known for “What A Man Gotta Do” by the Jonas Brothers and “I Love You’s” by Hailee Steinfeld. Having sought a “breakthrough” to overcome a sense of uncertainty and psychological woes stemming from the new global climate, BTS embarks on a new challenge through “Dynamite.”

Reportedly, the group had not initially planned to release a digital single, but the seven members’ eagerness to be with their beloved fans as soon as they could let to what now is a historic new release. The first TV performance premiere of “Dynamite” will be at the 2020 MTV Video Music Awards on August 30 8:00 PM EDT.

This September, the group is also set to release its concert feature film, Break the Silence: The Movie, a documentary that trail’s the icons “Love Yourself: Speak Yourself” stadium tour.

Join the millions who have already seen the video here:

Banner image courtesy of Big Hit Entertainment