SINGAPORE –From his reign as a teen superstar to his stride onto the independent music scene with his own label that brought the critical and fan success “Palm Dreams“, we have long since seen the evolution of young powerhouse, James Reid, with music.
In a recent announcement, Careless Music shared news of a fresh track that marks the beginning of an upcoming string of singles that aptly serves Reid’s first solo project after success of his 2017 studio album. “Soda” lays the foundation of the Filipino-Australian pop-R&B artist’s much-anticipated return to music.
Seamlessly marrying elements of the soothing energy of soul with the playfulness of electro funk, Reid brings an electronically-charged but laid-back groove–a fizzy track that is set to make waves across digital platforms this coming January 29, 2021, 12 MN.
“Despite the chaos and tragedy that was 2020, it really challenged me and forced me to evolve in more ways than just music,” the 27-year-old multihyphenate shares in a statement. He adds, “I made this song as a reflection of that perspective. Learning to ride the highs and the lows. The future is unknown, so all we can do is have enough self awareness to make the most out of life’s surprises.”
True to its promise, “Soda” champions positivity amidst adversity, a celebration of the worry-free feeling and child-like wonder of embarking on one’s journey without a care, cruising down the highway with one hand out the car window, wind in your hair. Especially with the storied and rocky year that has just passed, “Soda” brings peace that comes with starting anew, encouraging listeners to look forward to their journey in the new year.
As the founder of his indie record label, Reid’s proclivity for making music does not just lie on him writing and producing his own songs, but in keeping an eye and ear for impressive Filipino talent to hone and bring to the world stage. His acclaimed album “Palm Dreams“ was, in fact, featured on Billboard’s Independent Albums chart in 2017.
With a successful career spanning over a decade and millions of streams, video plays, and a solid social media backing, Reid’s meteoric rise is marked by grit, hard work, and an appetite for creating a dent that is distinctly his in the industry. Known as a risk-taker with a decade of experience as an entertainer in the Philippines, Reid continues to use his platform to empower and grow Philippines’ buzzing music industry and the upward trajectory of his musical genius is showing no signs of waning anytime soon.
Aside from his big wins as a music artist (MYX Music Awards, MTV EMA), Reid’s career is well-known for his appearances on television shows and movies, which he has also won several awards for. Recently, he has also been named by the Philippines’ Department of Agriculture as Ambassador for Food Security.
Fans can stream by pre-saving on preferred platforms from Spotify, Apple Music, Tidal, to name a few. Check the link to get first dibs on the fizzy new track: orcd.co/jamesreidsoda. A press conference talking about James Reid’s new single will also be streamed online via Careless Music’s official YouTube channel on January 28, 2021, Thursday at 3PM.