This is not a drill! Reality television fans are in for a treat as hayu, the all-reality, on-demand subscription video-on-demand (SVOD) service from NBCUniversal International has just launched in the Philippines. The service is available direct-to-consumer across devices from mobile, tablet, and web. This is an extension of the brand’s continuous expansion across the region, especially in Singapore and Hong Kong.
hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 7,000 episodes of reality content from 250+ shows, the majority of which debuts on the service the same day as they premiere in the US.
Beyond being the single source for top reality content – including Keeping Up with the Kardashians and its spin-offs, along with The Real Housewives, Million Dollar Listing and Below Deck franchises, Dance Moms, and Vanderpump Rules*– this personalized service offers users the ability to download reality shows to view on-the-go. Search functionality and targeted content recommendations then allows users to discover endless hours of content to binge on with quick access to their favorite shows and categories.
“We are thrilled to be able to bring hayu, and its world-class reality TV content, to the community of super fans in The Philippines. We spoke to our potential subscribers and we now know how popular this genre is among Filipinos and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place,” commented Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International. “hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion.”
hayu has distinguished itself as a must-have, all-reality service and the monthly, no contract fee providing access to the full breadth and depth of content is affordably priced at just 149PHP per month. All hayu customers will also receive a full one-month free trial as soon as they sign up.**
hayu launched in the UK, Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. The most recent territory expansion includes Canada in September 2018 followed by the Benelux in December 2018.
At the exclusive Manila launch, a bevy of influencers and celebrities joined the unique streaming service in ushering in a new age of consuming reality television in a night of drinks and music. Seen in the event launch were Raymond and Ruffa Gutierrez of “It Takes Gutz to be a Gutierrez”, entrepreneur and online influencer Martine Cajucom, Kally Araneta, Lexi Mendiola, Nicole Andersson, among others.
Kaila Estrada 
Martine Cajucom