Retail powerhouse H&M is looking to deepen its Filipino partnership and presence, empowering homegrown talents in its roster of ambassadors. Following the much-buzzed release of Nadine Lustre’s Summer Essentials for its local arm, this time the Swedish fashion brand has tapped seasoned actress Jodi Sta. Maria among its global ambassadors. With this, marks Sta. Maria the very first Filipina ever to appear in the popular fashion house’ social media channel.
Sta. Maria was chosen along with other international fashion ambassadors to headline the release of the brand’s Studio Spring 2019 collection, which hits its global release today in select stores and online.
The 36-year-old actress was among the first ones to witness the release of the new collection in a unique overall experience in Sedona, Arizona, where they were given captivating performances by water ballet performers Aqualillies, a musical performance by The Staves, a BMX stunt show, along with a concert by Maggie Rogers.