Tommy Hilfiger introduces the Fall 2021 brand campaign “Pass the Mic” that gathers a group of diverse voices on a global platform aimed at amplifying the message of change. The cast of characters include tastemakers as Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, and DJ Cassidy, who support the idea that everyone has the power to affect and change the world, because voices speak volumes.
With these figures, along with consumers given a global platform, they focus on a specific topic, each talent inspires fans with a significant, ringing question: What inspires you to make a difference? What would you say if the world was listening? What drives you towards the future? What do you have to say?
“Pass the Mic” Campaign by Tommy Hilfiger. Image courtesy of SSI Group, Inc.
In a statement, when asked about the multi-layered approach of the campaign and the importance of connection and change, highlights, “When we ‘Pass the mic’ to the next person, we are inviting everyone to be a part of the conversation to foster connection for long-lasting change. We believe each of us has the power to affect the world, to change it, to inspire, to bring people together – and it’s crucial we do it now. Through respect and bravery, we are providing a platform for audiences to listen and learn from each other.”
With this said, in today’s landscape and the vital nature of using one’s voice now, more than ever, Tommy Hilfiger states, “Because change is needed more than ever! As a brand, it is no longer OK to sit back and do what we have always done. Our consumers are active and entering conversations that promote change. We want to not only help them spread their stories, but support their individualized journeys. By giving everyone our platform as a space to share, we are encouraging both connection and the power to affect change across the world.”
“Pass the Mic” Campaign by Tommy Hilfiger. Image courtesy of SSI Group, Inc.
Yara Shahidi (U.S.A.) On Confidence: “I am the ‘I’ in light. I am the reason the future is so bright.” As one of Hollywood’s most heralded talents, award-winning actress, producer, and full-time Harvard University student uses her stand-out voice and platform to empower greatness by focusing on Confidence.
“Pass the Mic” Campaign by Tommy Hilfiger. Image courtesy of SSI Group, Inc.
Anthony Ramos (U.S.A.) On Community: “We change the world by redesigning who we are, but never forgetting where we came from.” Grammy-winning and Emmy nominated singer, actor and star of the upcoming Transformers: Rise of The Beasts, highlights Community through his sensuous sounds, provocative lyrics and never-ending ability to tell the truth.
“Pass the Mic” Campaign by Tommy Hilfiger. Image courtesy of SSI Group, Inc.
Jack Harlow (U.S.A) On Commitment: “Words mean nothing if they’re not well said.” Through authenticity, smooth melodies and clever quips, the GRAMMY-nominated, multi-platinum rapper captivates audiences by exploring Commitment.
“Pass the Mic” Campaign by Tommy Hilfiger. Image courtesy of SSI Group, Inc.
“Wizkid” (Nigeria) On Character: “How many tries? And still you rise.” Millennial pioneer for African entertainment, Grammy-winning singer songwriter Ayo Balogun explores the topic of Character through his well-connected international platform.
The creator of the groundbreaking “Pass the Mic” series, world renowned DJ Cassidy, unites musical icons by passing the mic from home to home, transforming how audiences experience music. “Pass the mic and share your light. Every person, every voice can change the world. So, what do you have to say?”
The brand continues, “We always look for dreamers who use their voice for good – and this campaign is no different. Each voice here has worked hard to make their dreams a reality and has an inspiring story to share. Seeing everyone come together and share their character, values and message was definitely the highlight for me. These are true role models and I walk away inspired by them, every single day.”
The campaign has found its launch in September 2021 with the consumer activation following suit. Each campaign video ends with talent saying, “I’m passing the mic to you. What do you have to say?” Audiences will be given the opportunity to respond via direct message on TOMMY HILFIGER’s Instagram account.
“Every voice has the power to light up the world,” states Tommy Hilfiger. “We are here to quite literally ‘Pass the Mic’, first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices, on our platform.”
Linking the campaign with the Fall 2021 collection, the fashion house states, “Fashion has always been influenced by the world around it. It is easy to see self-expression, individuality and authenticity coming through in fashion, art, and culture. Therefore, both the Fall 2021 collection and the “Pass the Mic” campaign aim to provide our consumers with the tools they need to fully express themselves. Whether that’s a digital platform to send a powerful message or a classic American cool item of clothing – with a fun, fresh and modern twist.”
The “Pass the Mic” campaign features the Fall 2021 TOMMY HILFIGER collection alongside statement-makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces.
Building on Tommy Hilfiger’s mission on sustainability to Waste Nothing and Welcome All, the Fall 2021 TOMMY HILFIGER collection is made using more sustainable methods and materials, and is now available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #PasstheMic and @TommyHilfiger.