PHILIPPINES — In the face of the new normal, as the country remains under quarantine and with the cloud of uncertainty continuing to hover over consumers pushing to be extra mindful of their safety, McDonald’s Philippines stays true to its commitment in finding ways for Filipinos to continue enjoying their favorites in the comfort of their own homes, and in physical stores, as doors to the fastfood chains start to open across the country.
With the recent resumption of dine-in services, the Filipino fastfood destination has shared how they have elevated their commitment to quality, service, safety and cleanliness with stringent policies for both their customers and employees.
The company, on the heels of its very first virtual event, has released a video on its M Safe Program, bannered by the institution’s President and CEO, Kenneth Yang.
With this, it was shared that employees now follow enhanced stringent safety protocols, from daily submission of health check forms; temperature checks before and after every shift; increased hand washing frequency to every 30 minutes; and provision of M Safe Care kits, including vitamins to help them take better care of their health.
For customers, the number of those entering the stores will be duly managed. Among the safety protocols that will be implemented before entering the store include the ‘no mask, no entry’ policy, mandatory temperature checks, hand and footwear disinfection, and completion of a health check form.
In stores, physical distancing in all areas including order queues and dine-in areas will be observed. Table service is done for dine-in customers to avoid any crowding in the claim area. Counter and table shields are also in place, among many other precautionary measures in-store. More importantly, a dedicated safety manager is assigned in every store to ensure all protocols are followed, and goes the extra mile of offering hand sanitizer to customers every 30 minutes. To better improve its safety protocols, McDonald’s also encourages customers to send their feedback to msafe@ph.mcd.com.
“Quality, service, safety, cleanliness and value have always been part of McDonald’s philosophy when it comes to operating its restaurants. As we continue to bring feel good moments for Filipinos in the new normal, we constantly strengthen all our practices and protocols for our customers, employees and partners” says Yang.
Committed to ensure the safety of customers while making their meals more accessible, McDonald’s also continue to constantly introducing digital innovations in delivering not just Filipino dining staples but feel-good moments to consumers.
“While we have reopened our doors for dine-in, and as we gain the confidence of our consumers with our elevated measures, we also acknowledge that a large population of Filipinos still choose to eat at home. Because of this, the omnichannel approach that we have prioritized since 2011 has become very relevant today in making our products more accessible to consumers while ensuring their safety,” noted Margot B. Torres, Managing Director of McDonald’s Philippines.
Taking a step as a forerunner in digital transformation among quick service restaurants, McDonald’s introduces a new ordering channel via the Facebook Messenger chatbot, where consumers are powered to conveniently place their orders online.
Through this initiative, McDonald’s allows an enhanced customer experience as they are able to place their orders ahead, schedule delivery or pick up at a designated time and preferred branch that is convenient for them.
The brand has also introduced the Park, Order and Pay system in some stores wherein customers will just park, order from a McDonald’s crew without leaving the car, pay and wait for their order to be brought to them.
The introduction of the M Group Selections is another new offer which allows small groups to celebrate with McDonald’s food at good value, available via McDelivery, Drive Thru, Pick up or Take Out.
With this initiative, customers are able to mix and match from the five (5) Group Selections food products depending on their preference and budget. Included in the offers such as World Famous French Fries, Best Tasting Chicken McDo (original and spicy), Chicken McNuggets, McSpaghetti and plain rice.
“With the introduction of the M Group Selections and our no touch channels, we are hopeful that our consumers will be able to satisfy their cravings at the comfort and safety of their homes. We will continue to find ways to delight our consumers as we navigate through the new normal,” Torres highlights.
At the same time, McDonald’s continues to be available and accessible through platforms such as McDelivery, GrabFood, and FoodPanda. Check out delicious deals and other special offers through its McDonald’s app available on Android and iOS.