Local Music Artists Mount Fund-raising Platform in Response to the COVID-19 Pandemic

Industry News

More and more campaigns to contribute to the fight against the unprecedented risks and damages brought by the COVID-19 global pandemic have been launched in aid of those deeply affected.

At the tail-end of March, the Bayanihan Musikahan concert has been created by local artists and can be enjoyed on Facebook until April 15, 2020. The fund drive creates the opportunity for every Filipino to be at the forefront of efforts to help combat the lethal impact of the pandemic. 

Helmed by the National Artist for Music Ryan Cayabyab, Bayanihan Musikahan calls on nearly the entire spectrum of the country’s musical talents to spur a massive community effort to raise funds for food, protection kits, and barangay quarantine spaces for the most vulnerable Filipinos.

The roster of music artists engage online with their fans along with new audiences as they rally the fighting spirit of the Filipino: to come together as a nation of song, imagination, grit, and a strong sense of camaraderie. In rousing and uplifting this spirit, the artists ultimately aim at shedding light and hope.

The funds raised through the Bayanihan Musikahan will be supporting urban poor communities in various cities of Metro Manila that are reached by the organizations Samahan ng Nagkakaisang Pamilyang Pangtawid, Likhaan, and Caritas Manila.

Responding to the call of some of the country’s musicians and artists, PLDT has since donated P1-million to the Bayanihan Musikahan initiative of the Philippine Business for Social Progress (PBSP). Through its Balik-Baterya funds, PLDT serves as one of the pioneer sponsors of this initiative. Moreover, PayMaya serves as the official donation platform of the Bayanihan Musikahan initiative.

“In these trying times, it is important that we come together to help fight COVID-19. We must extend our support to those whose livelihoods have been severely affected by the pandemic,” PLDT Chairman and CEO Manuel V. Pangilinan said.

Launched in 2006, the Motolite-PBSP Balik-Baterya Program involves the collection of used lead-acid batteries (ULABs) for proper recycling and production of new automotive and industrial batteries as well as corporate social responsibility projects.

To donate, click on https://donate.paymaya.com/products/philippine-business-for-social-progress. To watch some of your favorite artists live from your home, watch the Bayanihan Musikahan at https://www.facebook.com/bayanihanmusikahan/.