hayu Lands First TV Partner in Southeast Asia with Cignal TV

MANILA, Philippines — Filipino reality television binge-watchers are now powered with a daily dose of drama with Keeping Up with the Kardashians, The Real Housewives, or It Takes Gutz to be a Gutierrez, can now do so more easily than ever.

In a recent announcement, NBCUniversal International (NBCUI) announced that hayu – the all-reality TV and ad-free subscription video-on-demand (SVOD) service – is now available to Cignal TV customers. As the media providers forge this significant partnership, reality TV lovers can start watching their reality content via the all new hayu app via their Cignal TV subscription.

“Partnering with Cignal TV is a key milestone in our strategy to make hayu easily accessible to even more Filipinos.” said Hendrik McDermott, SVP, Branded On-Demand, NBCUniversal International. “Since launch in October last year, we have seen huge growth on our platform, so we know how popular our content is. We are delighted that our first partnership in The Philippines with Cignal TV will bring fans full access to hayu, the premier destination for the best reality TV content.”

“As the country’s #1 Pay TV provider, Cignal is in constant pursuit of delivering premium and awesome content that will delight our subscribers. Through our partnership with hayu, Postpaid subscribers can enjoy the latest episodes of their favorite reality shows. The hayu add-on is available via their MyCignal account for only Php 150 per month.” said Guido R. Zaballero, First Vice President and Head of Marketing, Cignal TV, Inc.

With over 300 reality shows, subscribers can indulge in over 8,000 full length episodes and every season of a diverse roster of fan favorites like Botched, The Real Housewives of Beverly Hills, Top Chef, True Crime documentaries, and Kim Kardashian West: The Justice Project.

To get access to the full catalogue of over 8,000 episodes of reality TV to binge-watch all of their favorites, subscription comes at the affordable price of just Php150 per month. Subscribers to the service are also given access to majority of shows made available on hayu on the same day as its U.S. launch.

For more details and to sign up, visit: www.hayu.com/cignal or via www.cignal.tv