GrabMart Expands Operations in Metro Manila with New Categories and Over 150 Outlets

Industry News

MANILA, Philippines – In less than two months since its launch, GrabMart, from Southeast Asia’s top everyday app, Grab, has expanded its pool of merchant-partners by nine-fold, now serving customers with over 150 outlets, done in partnership with leading supermarkets, convenience stores, and specialty stores in Metro Manila. With this announcement, the service has officially widened its reach now to all 17 cities.

Through this, users can now purchase over-the-counter medicines, fresh produce, ameat products, and even home internet solutions in a bid to expand its delivery service to help more Filipinos get the things that they need in a fast, more convenient, and safer way.

GrabMart, which started as an on-demand grocery and essentials delivery service to support consumers at the onset of the community quarantine during the COVID-19 pandemic, has just partnered with supermarket brands like Ultramega and soon Fisher Supermarket, convenience stores such as Lawson, Shell Select, and Minimart.ph, fresh produce and meat products stores including Zagana, Meat Depot, The Meat Market by Holly Farms, and Les Aunor Farmer’s Market, drugstore brands like Generika, Family Doc, as well as specialty stores including the Smart and PLDT Home Stores to expand its product offerings.

GrabMart Beta was first rolled out in Metro Manila in April 2020 starting with retail partners like Robinsons Supermarket, Great Deals E-commerce Corporation, Family Mart, Starbucks at Home, ASSI Fresh Plaza, Fetch! Naturals, Dog City, and Barcino and have expanded to cover all cities in the Metro within less than two months.

“The COVID-19 pandemic has forced companies to be agile and to act quickly to support the needs of their fellowmen. By tapping on existing technologies, our extensive delivery network, and operational footprint, we were able to quickly scale GrabMart in Metro Manila to help more Filipinos purchase their essential needs,” said EJ Dela Vega, Head of GrabMart & GrabFood in the Philippines. “This is just the beginning as we will continue to double down on our expansion efforts to serve more Filipinos,” he added.

“GrabMart has changed the way consumers buy their goods online. Today, Grab users can get farm fresh produce in less than an hour, delighting not just our customers but also our farmers. Instant commerce has finally arrived in the Philippines,” said Josh Aragon, CEO of partner merchant, Zagana.

Steve Sy of Great Deals E-Commerce, Inc, one of the pioneering partners in the delivery service, has seen tremendous increase in orders upon joining GrabMart. “Instant commerce is the new trend for e-commerce and GrabMart is a vital part in bringing this reality in the Philippines,” Sy added.

GrabMart will push deeper into the groceries market and continue to expand its assortment to serve a growing number of consumers who enjoy the convenience of on-demand delivery. As of press time, GrabMart is available in 8 countries and 50 cities across Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, Myanmar and Cambodia.

To access GrabMart, users can simply tap on the ‘Mart” tile within the Grab app. To learn more, visit grb.to/grabmart101