MANILA, Philippines—Ringing in the new year, SHEIN, a global one-stop-shop e-commerce platform takes pride in showing its dedication and support to the local scene and provide emerging local fashion designers means to showcase their collections to millions of fashion lovers worldwide.
Emerging from the SHEIN X program, these six brands and designers hail from the brand’s global design incubator that provides a platform for emerging designers to showcase their skills in the fashion industry: Neon Island, Wilbur Lang, Sean Betco, Bea Araza, Dewey Soltura, and Ricaci.
A closer look at each Filipino designers’ collection
Images courtesy of SHEIN
Neon Island is a clothing store founded by two best friends, Aira Medina and Chi Gibbs. Known for their fun tropical pieces with a little touch of boldness, all the featured prints in the SHEIN X Neon Island collection are hand-drawn and one-of-a-kind to consistently deliver timeless designs.
Images courtesy of SHEIN
Wilbur Lang finished fashion design and pattern-making at The Fashion Institute of the Philippines. Lang’s elegant designs have landed him as one of the finalists at the Look of Style Awards and a 2nd runner up finish at the Manila Fashion Festival x Bobson Japan Fashion Design Competition.
Images courtesy of SHEIN
Filipino contemporary designer, Sean Betco is the mind behind BETCO studio. The SHEIN X Sean Betco collection offers a wide array of contemporary designs in a playful mix of colors that showcase every woman’s best feature.
Images courtesy of SHEIN
Bea Araza developed her love for fashion at the early age of 8. This passion materialized when she began designing womenswear and surface designs that were featured in magazines and worn by celebrities. Araza believes that letting one’s self creativity flourish is key in creating any design and this, along with the inspiration she gets from traveling, allows her to further her craft.
Images courtesy of SHEIN
Dewey Soltura is an accomplished fashion designer with over 8 years of experience under her belt and numerous participations in both local and international competitions such as Skills Olympics 2014, Modern Filipiniana, and Premiere Vision Paris 2020. Fashion design has always been Soltura’s dream and this led her to produce a collection of refined designs based on her personal experience and emotions.
Sketch courtesy of SHEIN
Iricca Lee began her journey as a fashion designer when she was just a child doodling. This interest in illustration persuaded her to take a degree in Fashion Design and Merchandising that led to the birth of her brand, Ricaci, specializing in unconventional avant-garde looks. The SHEIN X Ricaci will feature a collection of unique designs that properly showcase Iricca’s talent showcased with the use of unconventional materials.
For more information and updates, check out SHEIN’s official website and social media channels on Facebook, Instagram, TikTok, Twitter, and YouTube