SEOUL, South Korea — Revealed today, LOEWE is pleased to announce HyunA as Global Ambassador for the House. Kim Hyun-ah (best known as HyunA) is a South Korean singer-songwriter and rapper, a multi-talented artist in Korea. In breaking numerous billboard and music chart records, HyunA’s popularity resonates worldwide.
Creative Director, Jonathan Anderson says ‘I am thrilled to welcome HyunA to the LOEWE family. Very much looking forward to this exciting partnership and working closely together.’
‘Becoming a global brand ambassador for LOEWE is truly an amazing honor for me. I am very much looking forward to our upcoming projects for this beautiful brand,’ adds HyunA.
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under creative director Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
