Charriol Honors the Great White Bear Mythology of the North with ‘FOREVER Polar Bear Collection’

Fashion & Style

MANILA, Philippines — Presenting the FOREVER Polar Bear Collection by Charriol, inspired by the mythology of the great white bear of the North, a mysterious figure at once solitary yet playful, massive yet agile, menacing yet vulnerable.

Ursus Maritimus, The Ice Bear, Rider of Icebergs, God’s Dog. In Inuit, Pihoqahiak – the Ever-Wandering One – or Nanook, the name for animal worthy of great respect. The mighty polar bear, solitary figure that roams the northern tundra, a symbol of epic proportions – of strength, courage and beauty.

Charriol FOREVER Polar Bear, Image courtesy of SSI Group, Inc.

The FOREVER Polar Bear watch sets the fair bear amongst the shimmering blue majesty of the arctic, the stylized outline of his coat echoing the angular beauty of the icy glacial terrain. The sky-blue mother of pearl dial is offset by 12 white zircon markers, adding a frosted finish to the sphere of winter beauty.

The matching FOREVER Polar Bear jewelry bracelet features a touching maternal scene, a mother and cub crossing the jagged landscape, a figurative design set on 4 steel cables nested in a stainless-steel structure.

Charriol FOREVER Polar Bear, Image courtesy of SSI Group, Inc.

Today the polar bear has evolved from supernatural spirit to haunting harbinger; images of a trapped, gaunt figure marooned on a floating ice block have spurred the world into action. By evoking a decisive symbol of our climate crisis, the FOREVER Polar Bear Collection offers an emblem for allies in the fight to save our planet.

FOREVER Polar Bear is the newest iteration of the Forever AnimalCollection, launched in 2017 as a symbolic and ethical gesture to spotlight the increasing scarcity of animals on our planet through evocative and figurative designs. Other pieces in the collection includeForever Elephant, Forever Oceans, and Forever Turtles.

Charriol FOREVER Polar Bear, Image courtesy of SSI Group, Inc.
Charriol FOREVER Polar Bear, Image courtesy of SSI Group, Inc.

FOREVER Animal is our commitment to environmental consciousness through a series of initiatives aimed to promote social impact and sustainability. A portion of all sales from the collection is donated to various organizations working to protect our planet – for more and

In the Philippines, Charriol is exclusivelydistributed by Stores Specialists, Inc.,and is located at Greenbelt 5, Power Plant Rockwell, Trinoma, Central Square Bonifacio High Street, Rustan’s Makati, Rustan’sShangri-La Plaza, SM Mall of Asia,AlabangTown Center, The Podium, Newport Mall, Robinsons Place Manila, Robinsons Magnolia, Marquee Mall Pampanga, Rustan’sAyala Cebu and Abreeza Davao. Also available online at, and Zalora. Visit and, subscribe to our SSI LIFE YouTube Channel, or follow@charriolph and @ssilifeph on Instagram for more information.