NEW YORK—Drawing inspiration from the first signs of spring in Manhattan, the kate spade new york Spring 2024 collection captures the liberating energy that comes with shedding your winter wardrobe and embracing a vibrant, new style. The brand transformed the High Line, opening its doors to the public and providing the New York community with an unexpected moment of joy in this iconic setting.
The star-studded event saw the likes of Christina Ricci, Justine Skye, Aoki Lee Simmons, and more, attending the unveiling of the collection during New York Fashion Week at the Chelsea Passage on The High Line. Designed by Tom Mora and Jennifer Lyu, the Spring 2024 collection stays true to kate spade’s DNA, featuring vivid colors, graphic patterns, and unexpected textures.
Image Courtesy of kate spade.
Inspired by the exhilarating first glimpse of spring in Manhattan, the collection mirrors the universal feeling of release, excitement, and hope that such moments bring. Spring 2024 fulfills kate spade’s commitment to femininity and joyful expression, offering a more relaxed positioning with a hint of tension in styling—polished yet undone, constructed and unconstructed, vibrant colors complemented by soft tones.
Marking a season of new beginnings, kate spade reintroduces its iconic Noel Print from 1999, showcasing playful and pragmatic designs with a contemporary twist. The Noel capsule injects youthful energy into the collection, featuring bold graphics and a bright color palette across various categories.
Images Courtesy of kate spade.
To engage its digital community, kate spade partnered with model Aoki Lee Simmons, providing behind-the-scenes access to the New York Fashion Week presentation through Instagram and TikTok takeovers on the brand’s channels.
Following the presentation, kate spade’s space on the High Line opens to the public, inviting locals for an iconic NYC moment. Teaming up with local small businesses, the brand offers treats from Doughnuttery and La Newyorkina, allowing visitors to relax at kate spade-branded café tables, enjoy tunes from NYC musicians, and escape for a moment as they kick off the weekend.