Navigating the New Phase of the Marketing Industry and Unlocking the New Consumer Experience in MADWORLD 2021

Events & Festivals

PHILIPPINES — With the shift to a more digital lifestyle and the continuing emergence of new digital platforms, the “new normal” has seen a great melange of personalities and even brands that utilize these new channels to better connect and engage with their audience. Now, the real competition begins in seeing them up the ante in providing consumers a new creative experience and setting the latest market trends.

The Philippine Junior Marketing Association (PJMA), in collaboration with one of the leading integrated communications agencies in the country, Havas Media Ortega, opens doors to all marketing & advertising students and professionals to MADWORLD: Unlocking the New Consumer Experience, happening on May 15 – 16, 2021 from 12:00 NN to 6:00 PM via an online events platform – Balloon.

MADWORLD is a play on Marketing and Advertising World, and has since been the annual flagship event of PJMA and the largest virtual student-managed national convention in the Philippines. This year, the event zooms in on “Redefining the New Consumer Experience” which  will uncover how large-scale and notable brands redefined their consumers experience, as it becomes engaging through authentic content generation, heart-felt stories, customer service personalization, and many more.

As we transition to the new phase of the marketing industry, we have ultimately seen consumers’ experience with various products and services evolve from the traditional and a bevy of bold, groundbreaking strategies waiting to be unlocked.

Ticket inclusions may vary depending on the type of purchased tickets. For the regular rates of the tickets, Premium Access is priced at Php 250 and for Basic Access is Php 199 only, an additional Php 50 will be added for those who are not a member or renewed member of PJMA.

Rank Magazine is an official media partner of MADWORLD: Unlocking the New Consumer Experience.

Check out the full list of ticket inclusions by clicking here. Deadline of payments and registration is set for today, May 10, 2021.

For more information and inquiries, please contact Ms. Alyssa C. Cacas at (+63) 926 038 5917 or email her at pjma.accacas@gmail.com.