MANILA, Philippines — They say music heals the soul and bonds us together–especially in this time of darkness and anxiety. Global rum brand, Bacardi, seeks to bring a sense of comfort in the midst of these challenging times with #PassTheBeat.
Through this virtual party, the brand is set to unite artists and performers from the Philippines, India, and South Africa for a night of the best beats, to enthrall music lovers and inspire them to continue to do what moves them even in the face of adversity.
The #PassTheBeat experience will stream on Instagram Live tomorrow, Sunday, May 3, with each artist hosting a live DJ set on their page before they #PassTheBeat to the next party starter.
The virtual party is set to start at 6:30PM in the Philippines with rapper Alisson Shore and will move over to fellow musicians Rjay Ty at 6:55 PM and Curtis Smith at 7:20 PM. The event will also feature two of Manila’s most sought after DJs, Ace Ramos at 7:55 PM and Patty Tiu at 8:25 PM. For the final Philippine act, rapper Al James will perform at 9:00 PM with his crowd drawing rhythm and prose before passing the beat over to some of the best DJs in India and South Africa.
What’s more, YouTuber Wil Dasovich will also hold engaging sessions with the artists prior to their performances. Adding zest is hot topic DJ Loonyo’s signature dance covers in support of the Pinoy musicians!
It’s time to get on your feet to #DoWhatMovesYou. Tell your friends, join the party, and let’s #PassTheBeat on to keep us connected in high spirits.
Check on the artist line-up and schedule here:
