Brand & Marketing

Brand & Marketing
McDonald’s Philippines Remakes Iconic Anthem, Now Set in Life in the New Normal
by: Rank Magazine | July 9, 2020

On the heels of its recent announcement of safety protocols implemented in response to the new normal lifestyle, McDonald’s launched a video that harks back on an advertising classic–portraying how small, seemingly mundane moments are still possible despite the new normal.

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Brand & Marketing
Kathryn Bernardo Talks Hydration as Newest Face of Gatorade Ion
by: Rank Magazine | June 25, 2020

Gatorade Ion, takes a step further in promoting the important reminder on hydration to all Filipinos as it officially welcomed popular young, Filipino actress, and host Kathryn Bernardo to its ranks as its newest brand ambassador.

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Brand & Marketing
IT’S OFFICIAL! SAMSUNG Galaxy S20+ and Buds+ BTS Edition are Coming to the Philippines
by: Rank Magazine | June 23, 2020

Yes! It’s coming! In a recent announcement, SAMSUNG Philippines is officially bringing the Galaxy S20+ BTS Edition and it will be up for pre-order starting this week! The device will then be available through mobile device provider’s official online store.

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Brand & Marketing
YES! You will Soon See a Second Video Ad of Hyun Bin for Smart
by: Rank Magazine | June 22, 2020

Hyun Bin, beloved to Filipinos thanks to his well-known roles in hit series such as Crash Landing On You and classic, My Name Is Kim Sam-soon, was tapped to headline the recently unveiled “Simple. Smart Ako” campaign through a high-octane commercial where the 37-year-old actor is seen riding a speeding sports car evoking Smart’s blazing-fast and widely-available mobile internet. And, true to the brand’s promise of keeping up with the Hyun Bin Phenomenon, a second commercial will be released soon.

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Brand & Marketing
Rico Blanco Shows Support to Healthcare Workers with a Quarantine Version of Iconic Anthem ‘Liwanag sa Dilim’
by: Rank Magazine | June 21, 2020

The BayaniHands Project was launched through a heartwarming video that championed a cover of a Rivermaya classic, headlined by Rico Blanco, “Liwanag sa Dilim”, showing real-life acts of bayanihan each and every Filipino does to be each other’s light in these trying times. The project was also created to show how much we appreciate all the efforts and sacrifices our frontliners have done for the people of our country.

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Brand & Marketing
Camila Cabello Creates ‘Digital Priceless Experiences’ with Mastercard
by: Rank Magazine | June 11, 2020

From intimate acoustic sessions with Camila Cabello featuring new renditions of her hit music to two-time Grand Slam™ winner Naomi Osaka serving up a family favorite recipe to a question and answer session hosted by rugby legend Bryan Habana, Mastercard has forged meaningful partnerships with its global ambassadors to craft and bring unique experiences for at-home enjoyment.

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Brand & Marketing
The Inevitable Hyun Bin Merch is Here and Here’s How to Cop Them
by: Rank Magazine | June 11, 2020

After a much-raved unveiling, mobile services provider Smart continues to bring South Korean superstar Hyun Bin closer to his legions of Filipino fans with the launch of a new promo featuring not only an exclusive merchandise and bonus data for subscribers.

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Brand & Marketing
The ‘Hyun Bin Phenomenon’ Continues in Smart with Upcoming Second Video Ad and Three-Event Deal
by: Rank Magazine | June 2, 2020

Following the immense online celebration among fans and an unexpected leak of highly-anticipated video ad, mobile services provider Smart Communications, Inc. has officially unveiled its new campaign featuring South Korean superstar Hyun Bin.

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Brand & Marketing
Hyun Bin is All Smiles in Smart, Game-changing Move with Philippine Telco Giant
by: Rank Magazine | May 29, 2020

South Korean superstar, and now, international heartthrob Hyun Bin is officially the latest endorser of Filipino telco brand Smart Communications. In a video advertisement released today, the 37-year-old actor showed off connections made easy with the amplified services from the telecommunications company.

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Brand & Marketing
Safeguard Champions the Power and Value of Safe Hands
by: Rank Magazine | May 12, 2020

Being a brand that keeps hands safe for decades, Safeguard wants to highlight what safe hands can do and how it can become a force for good during these times, in a campaign called, “BayaniHands”, giving birth to the P&G Safeguard BayaniHands Project.

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