Being a brand that keeps hands safe for decades, Safeguard wants to highlight what safe hands can do and how it can become a force for good during these times, in a campaign called, “BayaniHands”, giving birth to the P&G Safeguard BayaniHands Project.
Brand & Communications
NutriAsia, the leading producer and distributor of sauces and condiments in the Philippines with well-loved brands Datu Puti, Silver Swan, UFC, Mang Tomas, and Papa, pays tribute to mothers who have always been there for us through a funny but heartwarming Mother’s Day video of a mother-son relationship in the time of quarantine–asking help in cooking through the Internet.
For this year’s Mother’s Day commemoration, McDonald’s Philippines’ “Na-lockdown tayo, Ma”, opens our eyes to the often unseen side of our mothers, which many of us are getting to rediscover with the almost 24-hour confinement brought about by the current situation.
Top media and creative agency Havas Ortega took to digital billboards all over Metro Manila, now idled by the lockdown, to bring uplifting messages of strength directed to our Filipino frontliners. Turning billboards once filled with ads into digital comic books featuring frontliners as superheroes, the agency’s “Frontline Heroes” is a tribute to the Filipinos who brave the dangers of the outside world so the rest of the country can survive inside their homes.
In a video launched in its social media channels, rock royalty Jett Pangan brings an iconic song sung in an unfamiliar territory. The legendary musician revives “Salamat” in a tribute video highlighting meaningful connections in the time of COVID-19.
TNT, dubbed as the Filipino people’s brand, is welcoming the country’s pop superstar Sarah Geronimo into its growing roster of brand endorsers. With her entry, Geronimo has also joined TNT in providing relief and optimism in these particularly trying times — not only to her millions of Popsters, but also to every Filipino doing his or her best to make it through these challenges.
Homegrown sardine brand, Ligo Sardines, recently shared an biting ad that indirectly takes a swipe at recent call for emergency powers by the President in addressing the COVID-19 crisis, and we are all here for it.
So, who can resist a burger? For Joshua Garcia, the mouthwatering aroma of a freshly-cooked Jollibee Yumburger. The tempting and alluring scent of the beefy langhap-sarap Yumburger is the star of this new TVC, as we witness exactly what it can do.
Carousell, shared a study on the consuming and “selling” behavior of users especially in the season of love.In a recent in-app survey conducted with about 500 respondents, leading online classifieds marketplace Carousell revealed that 90% are willing to let go of things that belonged to their ex–an increase of 30% from a similar survey done in 2017.
Cream Silk recently launched its brand purpose campaign #ConditionedForGreater through a film featuring outstanding Filipinas who have gone from good to great: Miss Universe winners Pia Wurtzbach and Catriona Gray, award-winning young actress Nadine Lustre, artist and fashion maven, Heart Evangelista, among others.