Building Sweet Memories with the Family Over Food in this New Jollibee Video Ad

Brand & Campaigns

As parents, nothing makes you happier than spending wonderful and magical bonding moments with your child. That quality time you spend with them and seeing them have the time of their lives with you, go a long way in bringing you closer together—especially when their favorite treat is around, too.

In the latest video advertisement helmed by Publicis JimenezBasic, mom and son pairing, Regine and Nate Alcasid-Velasquez, demonstrate what it’s like to have a great time together by simply spending time with each other at home, without the need to go somewhere or do something fancy.

Food has always been an integral cog in building relationships within the family. The new ad puts a spotlight on building sweet memories, simply made over delicious food. For the celebrity mother-and-child duo their bonding moments are made doubly special by the food they absolutely love, of note, the pinakamasarap and pinakasulit Jolly Spaghetti.

That’s because the meatiest, cheesiest, and pinakasweet-sarap Jolly Spaghetti can easily make your day, a testatment to it, being the best, sulit treat you can share when you’re bonding with your child.

Regine Velasquez and son Nate. Image courtesy of Jollibee

“As a parent, you tend to give your children everything, but all they want is your time,” shares Velasquez-Alcasid. “They’ll get tired of toys. It’s still very important to make time for them—one thing he loves to do that we haven’t done lately is paint together. He loves to paint with me.”

The songbird and actress enjoys doing these commercials with her only son as he really loves the Filipino favorite, Jolly Spaghetti. She shares one unforgettable moment of how he would have to be told to not eat it during their commercial tapings. “This is no joke, he loves Jolly Spaghetti,” she says. “Even before the shoot, he was like, ‘I can’t wait to eat Jolly Spaghetti!’ If he had a choice, he would have already ate it before filming pa. He even requested to have Jolly Spaghetti also for lunch! That’s how much he loves it.”

“Regine and Nate’s mother-son relationship is really the best example of how important quality time with the family is,” said Jollibee Marketing AVP for Bestseller Products Cathleen Capati. “And this quality time is made even more special and memorable when bonding over their favorite food especially at a time when most are staying at home.”

The pinakamasarap and pinakasulit Jolly Spaghetti is available at PHP 50.00 in all Jollibee stores nationwide. Jolly Spaghetti is also available for sharing with the Jolly Spaghetti Family Pan for only P200!

Have these safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, #87000, GrabFood, foodpanda, and LalaFood! Also available in Drive-Thru and Take Out.

For more info and updates on Jollibee products, like Jollibee Philippines on Facebook, subscribe to Jollibee Studios on YouTube, and follow @jollibee on Twitter and Instagram.