MANILA, Philippines—Alagang Walang Pinipili stands as the shining example of Biogesic’s unwavering care, with the pandemic serving as a sobering warning that illness can strike anyone at any moment. Alagang Maaasahan and Alagang ‘di ka Ipapahamak promises make it trustworthy and secure as well; these attributes are currently represented by Biogesic and Unilab’s renewed partnership with John Lloyd Cruz.
The generational actor returns to the brand that launched his endorsement career, at a time when taking care of oneself and others is more important than ever.
Image courtesy of Unilab Philippines
John Lloyd raises the iconic #Ingat salute once more as the partnership deepens, becomes more meaningful, and becomes more collaborative: one that aspires to provide Alagang Walang Pinipili to Filipino families.
“Mahirap hindi maramdaman yung alaga at suporta [ng] mga taong nakatrabaho ko at nakilala ko sa Unilab, kasi gusto ka nila makita—kumusta ka ba, ano ba ang lagay mo, and pinapakinggan ka kung ano ang napipisil mong gawin,” shares John Lloyd Cruz.
He first worked with Unilab in 2007 as the Biogesic brand ambassador, a trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Unilab Corporate Vice President Alexander Panlilio, the partnership takes on new meaning during this time of global health crisis.
“We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality healthcare to every Filipino family. Through the years, Biogesic has been synonymous with the iconic “Ingat” tagline and we endeavor to make this kind of alaga felt in many more Filipino households,” notes Panlilio.
“With our Alagang Walang Pinipili campaign, we aim to further strengthen this connection we have built with our beloved consumers.”
John Lloyd elaborates on how ‘Ingat’ has evolved for him personally as a result of his years of care and support from Unilab and Biogesic.
“‘Yung word na ‘ingat’ reminds me of a journey, [of] familiar people. Reminds me of warmth, the feeling of being home. Definitely, ‘ingat’ has a new meaning.”
The collaboration also exemplifies Alagang Unilab’s commitment to providing genuine care to Filipinos, one quality medicine at a time.
John Lloyd has firsthand experience of Alagang Unilab and expresses his confidence in the brand, the company, and the values they represent.
“Yung mother’s love and care talaga doon din naka anchor yung core ng Unilab at Biogesic. Doon lang ako magtitiwala, sa Alagang Unilab. ‘Yung Alagang Unilab, ‘yun yung alaga na ma-associate ko sa more than the physical na alaga. ‘Yun yung alagang magtatawid sa’yo.”
Biogesic is available in leading drugstores across the country as well as on several eCommerce platforms.