Puma Palermo x Dua Lipa: A Chic Celebration of the Sweet Life

Brand & Campaigns

MANILA, Philippines—PUMA continues its homage to the timeless Palermo sneaker with a captivating new chapter featuring Dua Lipa. Set against the backdrop of a historic Italian villa, the Palermo takes center stage in a visual feast, surrounded by fresco artworks and vibrant produce.

Captured by Francesco Nazardo, the campaign portrays the Palermo as the star of a white-tablecloth aperitivo, showcasing fresh colorways.

Image Courtesy of PUMA.

Dua Lipa effortlessly styles the iconic low-top, adorned with a distinctive tag, T-toe construction, and classic gum outsole, complemented by oversized sportswear, jeans, and team-colored tricots, creating a chic modern terrace aesthetic.

Images Courtesy of PUMA.

“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo. The new colorways are so versatile and striking, and can be styled in so many ways. I know my fans will serve us a multitude of looks, and I look forward to seeing how everyone incorporates them into their own personal style,” expresses Dua Lipa.

Image Courtesy of PUMA.

Originally part of a series honoring Europe’s iconic capitals, including London and Oslo, the Palermo is now available in two exclusive colorways—deep green and yellow, as well as mint green and pink.

These stylish kicks can be exclusively purchased from PUMA.com and PUMA Shangri-La Plaza, with more exciting releases slated for 2024.