With all eyes on Korean culture especially in the Philippines, local telco giant, Smart takes esteem on landing its newest face, South Korean star Hyun Bin. Just this month, the communications provider collected gasps of excitement from fans of the actor as it brought Korean entertainment closer to Filipino fans through a highly-anticipated campaign.
Hyun Bin, beloved to Filipinos thanks to his well-known roles in hit series such as Crash Landing On You and classic, My Name Is Kim Sam-soon, was tapped to headline the recently unveiled “Simple. Smart Ako” campaign through a high-octane commercial where the 37-year-old actor is seen riding a speeding sports car evoking Smart’s blazing-fast and widely-available mobile internet. And, true to the brand’s promise of keeping up with the Hyun Bin Phenomenon, a second commercial will be released soon.
“I said yes to Smart because I know that connectivity plays a big role in linking K-Drama to Filipinos,” said iconic actor. “I would not have felt this kind of reception from our friends in the Philippines if the fans did not have access to the content we offer.”
The actor added, “More than Korean films and series, technology helped us share our culture. I’m glad to be part of an era when we are blessed with the opportunity to inspire and entertain through connectivity. Because of streaming apps we are still able to live a life bigger than what we experience right now, which is what Giga Life is all about, and it’s all possible because Simple. Smart ako!”
As indicated in the brand’s official social media accounts, the new video ad starring the superstar is set to further fan the fire of the actor’s popularity and elan, that resonated with Filipino fans.
Smart draws from its history of innovating the simple things that are life-changing—from making mobile phones accessible to everyday Filipinos, pioneering groundbreaking products such as Smart Load and Pasaload, to making mobile Internet available to everyone with its massive 3G and 4G network expansion.
Highlighted in the “Simple, Smart Ako” campaign, subscribers can enjoy Korean dramas and movies on their preferred online streaming services with Smart Signature postpaid plans, which give you 5 GB of data every month for as low as P999/month; or through Smart’s Giga Video offer for prepaid subscribers, which gives you Video All Day and 1 GB of open-access data for three days for as low as P50.
Subscribers can also be guaranteed of smooth and seamless streaming experiences on Smart’s award-winning mobile network, with the fastest mobile internet speeds and widest 4G network-coverage, as affirmed by third-party internet analytics firms Ookla and Opensignal.
For more info and details on Smart’s promos and services by following Smart’s official accounts on Facebook at www.fb.com/SmartCommunications, Twitter, and Instagram at @LiveSmart.