Pia Wurtzbach, Nadine Lustre, Catriona Gray, and Heart Evangelista on Being #ConditionedForGreater

Brand & Marketing

Now is the best time to be a Filipina. In its latest campaign, Cream Silk, the number 1 hair care brand in the Philippines, has always championed empowering the modern FIlipina, believing that there is no limit to what she can achieve.

Through the years, the brand has thrived in representing the Filipina to be at her ultimate. With its range of expert products, Cream Silk has since empowered Filipinas to go beyond just basic hair care to an elevated standard of beauty and achievement.

(L-R) Apples Aberin – Head of PR Unilever Philippines, Amina Aranaz-Alunan, Lynn Pinugu, Pauline Juan and Karen Davila

Today, more and more Filipinas believe that there’s no better time to be a woman, in achieving greater things and advancing in their careers. But despite this, a brand survey found that 7 out of 10 Filipinas are still settling – unfulfilled with where they are professionally, with the pervading feeling that they can do more than what they are doing now, but crippled by self-doubt and lack of opportunities.

Cream Silk recently launched its brand purpose campaign #ConditionedForGreater through a film featuring outstanding Filipinas who have gone from good to great: Miss Universe winners Pia Wurtzbach and Catriona Gray, award-winning young actress Nadine Lustre, artist and fashion maven, Heart Evangelista, among others.

To reach more Filipinas and provide them with access to more opportunities, the brand has forged a significant partnership with Edukasyon.ph, the largest education technology platform in the Philippines, to launch an online academy powered by learning platforms Google Digital Garage and Kadenze.

This learning hub offers 15 free online courses for aspiring businesswomen, creatives and storytellers, curated by industry experts and renowned universities from all over the world.

By signing up online for courses on a wide range of topics, including entrepreneurship, videography, data Analytics and public speaking, Filipinas now have access to world-class tools to take the next step to greatness in the field that they desire.

Through these, Cream Silk continues to champion the potential within every Filipina. She is done with good; she is #ConditionedForGreater. Visit www.CreamSilk.com.ph to learn more about taking the next step to greatness.