Philippines - Being locked up and living in isolation at home during this community quarantine may not be the most ideal of situations, leaving a feeling of unease and anxiety to many of us. However, looking at the bright side, there are still many of us, fortunate ones, who have been given the opportunity to spend more time with our families. And these moments together make us realize that there’s much more to discover about each other.
This Mother’s Day, rediscover and celebrate the quirky and unique things that set our mothers apart, as we get to know more about them over shared moments at home, and as we discover that there are always more reasons to love them.
For this year’s Mother’s Day commemoration, McDonald’s Philippines’ “Na-lockdown tayo, Ma“, produced with creative agency Leo Burnett Manila, opens our eyes to the often unseen side of our mothers, which many of us are getting to rediscover with the almost 24-hour confinement brought about by the current situation. For many, it’s a pleasant surprise to realize the stark realization of our mothers leading their own lives—beyond what they do for the family. But now is the time to pay even closer attention to them, and to put in that extra effort of appreciating them for all that they do.
“We sometimes forget that mothers also have other personal interests, hobbies, or roles aside from being ‘mom’. They can be gamers, tech experts, artists, movie buffs, Kdrama addicts— we don’t really know because how caught up we are on our own daily lives,” shares Ollie Rabatan, Marketing Head of McDonald’s Philippines.
Rabatan continues, “Here at McDonald’s, we hope for families to bond even more, embracing every moment as an opportunity to appreciate our mothers – quirks and all.”
If you haven’t checked out the video, watch it after the jump:
Campaign credits:
McDonald’s Philippines:
Margot Torres
Oliver Rabatan
Ada Almendras-Lazaro
Katrina Rodriguez
Riznelle Arnaez
Leo Burnett Manila Creatives:
Raoul Panes
Mela Advincula
Justine Basa
Samuel Mateo
Stephanie Tan
Kina Jauregui
Leo Burnett Manila Accounts:
Judy Medina
Rica Medina
Ivana Bito
Production:
Producer: Steve Vesagas, Tria Sordan, Roxanne Robes
Production House: Prodigious Philippines
Illustration: Justine Basa
Animation: Mariah Santuico