By The Number: The Economy of ‘Hugot’ in Online Marketplaces

Brand & Campaigns

We have reached the age of a significant shift to everything digital, resulting in a change of consuming behavior among people on a global scale. From entertainment, food, communication, and of course, commerce.

This, in turn, propelled Filipinos to take advantage of the rise of online marketplaces as a venue to not just sell but, part with their pre-loved items. This season, online marketplace, Carousell, shared a study on the consuming and “selling” behavior of users especially in the season of love. Did you know that 9 out of 10 Filipinos are willing to let go of their exes’ gifts?

In a recent in-app survey conducted with about 500 respondents, leading online classifieds marketplace Carousell revealed that 90% are willing to let go of things that belonged to their ex–an increase of 30% from a similar survey done in 2017.

Whether these items remind you of your past-relationship, past-job or even past-self, Carousell is the quick solution tapped by users to let go of these items. These are some of the highlights from the data

Why are hugots so popular?

47% said it makes them laugh

37% said it helps them express their feelings

7% said it helps to release bitterness

What do you do with your exes’ stuff?

9/10 people are willing to let go of the things that belonged to their ex

Why people are willing to let go of their exes’ gifts

40% said they want to let go of the past

32% said they want to declutter

14% said they want to earn extra cash

What are the top 5 gifts from their exes’ that people are willing to let go of

Clothes

Stuffed Toys

Luxury items

Gadgets

Perfume

See the collected data in the infographic below: