MANILA, Philippines—Global fashion brand SHEIN recently launched its first pop-up showroom in the Philippines at the Ayala Malls Manila Bay Activity Center.
The four-day pop-up event is set up to manifest sartorial dreams and step into the world like it is your own runway. Young Filipina actress Belle Mariano was also introduced as the first Philippine Brand Ambassador for the brand.
The choice of Belle Mariano to represent SHEIN marks a first for the brand in the Philippines to show how much value SHEIN is placing in the Philippine market. Mariano represents a vibrant, talented actress on the rise, just as SHEIN is a vibrant fashion brand rising in the world of global clothing and fashion.
SHEIN will shine a light on the various designs offered by the brand to cater to everyone’s fashion tastes. The goal is to bring out the unique styles within each and every one of us.
Images courtesy of SHEIN Philippines
During the activation, Ayala Malls Manila Bay served as a fashion central for anyone who has been a fan of SHEIN. Whether you’ve seen the SHEIN billboards across the metro or admired their clothes online, now comes the time to touch and feel the materials in your own hands at last.
As SHEIN introduces new brand ambassador Belle Mariano, fans and admirers of SHEIN can be sure to expect bigger and better things from the brand in the Philippines.
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. From its global offices, the brand has since reached customers in more than 150 countries.
Images courtesy of SHEIN Philippines
For more information and updates, check out SHEIN’s official website at www.shein.com. The SHEIN app is available for free on iOS and Android.