MANILA, Philippines—Landing on local shores in 2019, Beyond The Vines, a contemporary Singaporean brand operating on the belief that good design should be accessible to all. Since then, it has significantly cemented its position at the forefront of womenswear. Right at the tail-end of 2021, the brand, made apparent by its evolution through the years, has officially transitioned into a design studio.
In the Philippines, two new Beyond The Vines stores in SM Mall of Asia and Power Plant Mall embrace minimalistic design sensibilities, refined to draw from a philosophy inspired by duality: to create boldly, and to design simply.
In addition to expanding its ready-to-wear collection, the label is now artfully interpreting its creative vision onto everyday objects, working with this generation’s young, bold creatives and designers to create a diverse range of design-led products, with an emphasis on a seamless alignment between form and function that reflects the hallmarks of its definitive, effortless style and a sense of simplicity.
Anchored by a spirited hue of Engineer’s Blue, chosen to represent the utilitarian nature of the brand, the new Beyond The Vines puts forth a way of life that celebrates possibilities. All elements of the store are repurposed and elevated to reflect a new perspective on what was previously “invisible”.
Image courtesy of Beyond the Vines
The use of blue see-through polycarbonate structure is reminiscent of the iconic transparent products that marked the ’80s and ’90s, doubling up as a visual installation and a retail counter to spark a sense of curiosity and playful nostalgia.
The new Beyond The Vines stores are conceptualized as retail spaces that encourage self- discovery. With a floor area of 538.2 sq-ft, Beyond The Vines SM Mall of Asia features a Bag Bar where the brand’s cult-favorite Dumplings Bags hang proudly. The 387.5 sq-ft concept store at the Power Plant Mall then showcases the brand’s repertoire of signature ready-to-wear apparel.
Images courtesy of Beyond the Vines
First introduced in 2019, the signature Dumpling Bags are recently refreshed with a new look in various colors and in four different sizes: Micro, XS, M, and XL to meet every style and utility need. Made with lightweight water-resistant nylon, it features short handles, an adjustable crossbody strap for multi-way wear, with a large front flap pocket created for the bag to fold into itself. It also comes with a D-ring on the front for keys and/or masks.
These are all aligned with the core of the brand’s vision and inspiration in keeping with the pulse of contemporary culture and the natural atmosphere, which is to find strength where differences exist.
BTV is found in the following locations in Manila: Beyond The Vines Shangri-La Plaza East Wing, Mid Level 2/3, Shangri-La Plaza Mall; Beyond The Vines Power Plant Mall, R2 Level, Power Plant Mall, Rockwell Drive, Makati City; Beyond The Vines SM Mall of Asia, Level 2, SM Mall of Asia, Main Mall, J. Diokno Boulevard, Pasay City.