And the pack grows bigger. Ariel Philippines recently announced the newest addition to their roster of queens—the one and only Asia’s Songbird, Regine Velasquez-Alcasid.
While everyone knows her as a world-class performer, we have seen her transition into becoming a hands-on mom and homemaker. When it comes to looking out for her family, Velasquez-Alcasid takes her battle against stains and malodor on clothes very seriously, which made finding a partner of utmost importance.
In Ariel’s most recent video commercial, the renowned singer-actress looks for the next idol that can beat every mom’s worst laundry dilemma. With new technology and innovation to prove its superiority in washing, Velasquez-Alcasid highlights the value of Ariel in solving every homemaker’s washing needs. The brand then its premium over other brands with its 48-hour shield protection against malodor and invisible stains.
“Tough stains and kulob are difficult problems that only a superior detergent can solve. This is why we decided to marry a superior product that moms can trust with a superior endorser that remains true to her standards. It just seems right to have a world-class icon for a world-class brand and that’s why we’re more than happy to have Regine Velasquez-Alcasid as part of the Ariel Family!” Ray Pine, P&G Laundry Country Category Leader, opines.
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