The Next Frontier: Samsung Galaxy S24 Series Premieres at Galaxy AI Festival in the Philippines

Brand & Campaigns

MANILA, Philippines—Samsung unveiled its groundbreaking Galaxy S24 Series smartphone, featuring highly anticipated mobile AI capabilities, at 5th Avenue in Bonifacio Global City during the remarkable #GalaxyAIFestival, alongside the debut of the Galaxy AI Pop-up Store.

From captivating performances by K-pop sensation Sunmi and local talents like Lola Amour, CRWN, and Jess Connelly to the presence of #TeamGalaxy Catriona Gray on stage, discover what made this festival truly unforgettable.

Image Courtesy of Samsung.

The Epic Stage at the Galaxy AI Festival

Galaxy enthusiasts flooded 5th Avenue for the Galaxy AI Festival, highlighted by an electrifying performance by K-pop icon Sunmi, who delivered chart-topping hits like “Gashina” and “Siren.”

Image Courtesy of Samsung.

Image Courtesy of Samsung.

Meanwhile, beauty queen, youth advocate, and TV personality #TeamGalaxy Catriona Gray expressed her admiration for the Galaxy S24 series, praising its groundbreaking AI features designed to elevate everyday experiences.

“I’ve been geeking out about the Galaxy S24 for the past week. Generative AI technology is such an innovation! I was praying that this existed when I was in school because some of the features in the [Galaxy] S24 are just going to streamline your productivity, your creativity, your gaming experiences when you want some of the leisure time, cause of course, we can’t be all work and no play over here!” she said.

Guests had the opportunity to test these remarkable phones during the AI Festival, experiencing firsthand the Galaxy S24 series’ superior capabilities, especially its Nightography features ideal for capturing memorable moments, particularly at concerts.

Images Courtesy of Samsung.

“It’s the superior concert phone, tried, tested and true – especially the night shots!” she said. Gray also lauded the Galaxy S24’s AI-powered productivity features, including Notes Assist, which summarizes notes effortlessly, enhancing efficiency. Top local artists such as Lola Amour, Jess Connelly, and CRWN complemented the evening with their musical talents.

Images Courtesy of Samsung.

Guests engaged with interactive installations showcasing the Galaxy S24 Series’ meaningful intelligence, unleashing creativity and enhancing productivity and entertainment experiences. At the Galaxy AI experience zone, guests explored the Galaxy S24 Ultra’s suite of AI-powered tools and advanced Nightography features, perfect for creating stunning content, especially in low-light conditions.

In the Galaxy AI-powered Productivity Area, guests experienced the power of Galaxy AI with features like Notes Assist and Live Translate, designed to enhance communication and productivity seamlessly.

Guests left with exciting giveaways, and winners of the Galaxy AI TikTok contest received epic prizes such as a Galaxy S24 Ultra 256GB, round-trip tickets to South Korea, and a Galaxy S24 256GB.

Discover the future of mobile AI at the Galaxy AI Pop-Up Store

Image Courtesy of Samsung.

At the opening of the Galaxy AI Pop-up Store in C1 Park Avenue, BGC, Samsung Electronic Philippines (SEPCO) President Min Su Chu unveiled the new era of mobile AI. “We are thrilled for Filipinos to experience Galaxy AI. With the launch of the Galaxy S24 Series, we anticipated our Pinoy users embracing this revolutionary technology, which undoubtedly marks the dawn of a new era in mobile AI. The enthusiastic response to the Galaxy S24 Series is fantastic, and it’s truly special to see everyone celebrate this new technology.”

Inside the Pop-Up store, guests can delve deeper into the Galaxy AI features and even take home a Galaxy S24 Series phone and accessories.

Image Courtesy of Samsung.

Experience the Galaxy S24 Series cameras in low light in the Nightography area, or immerse yourself in an epic gaming session in the Gaming area, where the phone’s Ray Tracing feature and Snapdragon® 8 Gen 3 Mobile Platform deliver lifelike visuals and seamless play. Explore AI-powered features in the Productivity Area, making everyday tasks easier with Note Assist, Circle to Search, Live Translator, Transcript Assist, and more.

The Samsung Galaxy S24 series is available through, Samsung Experience Stores, Authorized Samsung Stores, Lazada, Shopee,, and MemoXpress Online.

To learn more about the Galaxy S24 and S24+, visit: To learn more about the Galaxy S24 Ultra, visit: