MANILA, Philippines—Leading e-commerce platform Shopee takes a deep dive into the latest craze and trends in the beauty industry Filipino beauty consumers are currently invested in. With everything that has happened in the past two years, beauty trends have turned into more easygoing and holistic routines, putting more emphasis on skincare as an integral cog in self-care.
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As the new normal approaches, Shopee has rounded up three trends that collectively make-up what the Filipino beauty consumer is currently buying into. In addition, Shopee has also given product recommendations that embody these trends, now with up to 90% off on Shopee Beauty.
Back to Basics
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As most of us continue to juggle both our personal and professional lives at home, consumers are embracing a more streamlined beauty routine. The key is using fewer, but harder-working items that are quick and effortless. Championing uncomplicated beauty, the Blk Glow Stick Duo Set is a versatile glow stick for eyes, cheeks, and lips.
Loaded with Castor Oil, this all-around stick gives a radiant glow with a buildable pop of color. Another hybrid product is the Issy & Co. Active Skin Tint. Its breathable and lightweight formula gives a sheer hint of color while providing sun protection with SPF 35, blending skincare and makeup into one easy-to-apply base. For the brows, the Maybelline Define and Blend is a definite must-have if you’re after convenience and precision. With its perfectly angled tip, this brow pen allows you to create defined and filled brows with just a few strokes.
Skintellectual Solutions
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With the wealth of knowledge on skincare and wellness available online, consumers are now more keen on the ingredients and benefits offered by products – and we love to see it! Active beauty products such as the new L’Oreal Paris Glycolic Bright Face Serum are right on trend. Formulated with 1.0% Glycolic Acid, this serum is clinically proven to reduce 5 years of dark spots in just 2 weeks.
For cleansing, go for the Happy Skin Clean & Exfoliate Massage Kit. This duo includes the Happy Skin Hyaluronic Soothing Cleansing Gel, which combines Hyaluronic Acid, Centella Asiatica, and Ceramide to hydrate and soothe the skin. Use this in tandem with the Massage Silicone device to dislodge deep-seated dirt and oil. While for dry skin, use the Aveeno Dermexa Daily Emollient Cream to moisturize and help strengthen the skin’s protective barrier. It’s unscented, paraben-free, and has a fast-absorbing formula infused with prebiotic Triple Oat Complex and Ceramides.
Going Green
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The onset of the pandemic has given rise to more plastic consumption and waste. But alongside this, demands for sustainability also skyrocketed as consumers seek out products that offer ways to offset their environmental impact. The Garnier Super Glow Sampler Kit, which contains Vitamin C to fade and lighten dark spots and acne marks, comes in an all-sustainable and plastic-free packaging as part of the brand’s #OneGreenStep campaign.
Last on the list is the Ellana Stay Fresh Powder Face Cleanser, a gentle mineral powder that refines pores and deep-cleanses the skin, without harsh and damaging side effects. It’s refillable and comes in paper packaging which is compostable and designed for minimum waste.
With the beauty industry constantly adapting to the ever-changing times, the industry naturally is always looking for ways to innovate to meet the dynamic and evolving needs of consumers. In light of this, we can always look forward to new trends and game-changing products to try for ourselves.
For more beauty deals, tips, and know-hows, check out Shopee Beauty. Enjoy exclusive deals of up to 90% off from your favorite beauty brands and free shipping with a minimum spend of ₱499 for every purchase.
For interested beauty aficionados and patrons, Shopee invites you to make use of ShopeePay, the integrated mobile wallet that offers users easy access to digital payment services. ShopeePay offers free shipping and cashback vouchers for those who want to stay on top of the latest beauty trends without breaking the bank.
For those who want to enjoy even bigger savings, you can scan to pay with ShopeePay in-store to receive 20% cashback on your next health and beauty shopping spree at partner merchants such as Nature Republic, HBC, Vice Cosmetics, and Zen Zest.
To enjoy these exclusive deals and more, activate your ShopeePay now for a rewarding cashless experience.
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