MANILA, Philippines—Avon, the number 1 makeup brand in the Philippines, just upgraded their best-selling lipstick. Avon lipsticks are a beauty favorite, with one sold every second around the world.
The new Ultra Lipstick Collection, is available in 26 bold shades that can match any mood, occasion, or style and comes in two fantastic finishes: Ultra Matte and Ultra Creamy.
Image courtesy of Avon Philippines
The new Ultra Collection was recently launched at The Kween’s Ball: Experience #TheUltraEffect with Avon held at the Nokal at Makati Cinema Square.
Each Ultra lipstick is infused with an exclusive and luxurious blend of Avocado Oil, Sesame Oil, and Vitamin E to keep lips plump and moisturized while maintaining an ultra-rich color payoff. With the new bullet shape and precision tip, any queen can swipe with less mess and drama. It has SPF 15 and a mocha crème aroma, making every swipe truly a royal experience.
The Avon Ultra Lipstick Collection caters to all types of kweens, from pageant queens to drag queens.
Wear it loud and proud because the Avon Ultra Lipstick Collection creates #TheUltraEffect—a contagious confidence that spreads from one to another.
Drag queens Brigiding and Viñas Deluxe. Image courtesy of Avon Philippines
Pia headlined the event and shared what she liked about the collection. “Every time I put on the Avon Ultra collection; I feel like I have a crown over my head anywhere I go. The feeling is fantastic, and I honestly can’t help but share it with everyone else – that’s #TheUltraEffect” says Pia Wurtzbach.
Miss Universe 2015 and Avon Ambassador Pia Wurtzbach. Image courtesy of Avon Philippines
Her return to Avon is a full-circle moment for the beauty queen, who started as a brochure model when she was 11 years old. “Who would’ve thought that some years later I’ll be back with Avon endorsing their makeup? Eleven-year-old me would be gagged for sure,” Pia Furthers.
Avon Philippines General Manager and Managing Director for Asia Pacific Razvan Diratian. Image courtesy of Avon Philippines
Razvan Diratian, General Manager of Avon Philippines and Managing Director of Avon Asia Pacific, also stated that the brand will always stand for all women since every queen deserves to feel beautiful.
“With Avon, you can be confident enough to be in the spotlight and share it with other queens. We want you to appreciate the queen that you are, celebrate each other, and inspire each other with your confidence.”