McDonald’s Brought Together Children To Dream Big Through The Launch Of The Happy Meal Readers Book Series

Advocacies & Initiatives

MANILA, Philippines—Every exceptional individual, from scientists to athletes to artists, started as a kid with a dream. This is what the new McDonald’s Happy Meal Readers “I Can” book series captures.

The new book series tells the inspiring stories of sports winners, inquisitive scientists, and daring adventurers—people who went on to accomplish great things, but who began like everyone else: as a youngster with a dream.

To officially launch the new books, McDonald’s Philippines brought together children of all ages to the “I Can Dream Big” event in McDonald’s U.N. Del Pilar. The recently held event, transformed the Play Place into a labyrinth of dream-inspiring activities based on the three new books of the “I Can” book series, namely the Color Lab booth for future scientists, the Sports Center booth with a punching pad, and the Explorer Pit for adventurers. The culmination of the event was the live reading of the “I Can Be a Sports Champion” book led by Steph Ongkiko as the storyteller. In this first book of the series, children will learn from the inspiring stories of tennis player Evonne Goolagong, racing driver Ayrton Senna, and boxer Muhammad Ali.

Image courtesy of McDonald’s Philippines

Aside from the “I Can Dream Big” event, McDonald’s also celebrated the launch of the new Happy Meal Readers books with the return of Happy Meal O’Clock, a live streamed event on Facebook where McDonald’s shows how its Happy Meal offerings can make playtime more fun, engaging, and meaningful for both children and parents. The new Happy Meal O’Clock episode had a theme of Bonding Over Books featuring McDonald’s ambassadors Ryan and Judy Ann Agoncillo who shared the importance of reading to not only lessen screen time, but to also cultivate bonding as a family.

Image courtesy of McDonald’s Philippines

With the stories from the new Happy Meal Readers “I Can” book series, children and even parents are sure to be inspired to believe in the power of dreams and the possibility of making those dreams come true. Encourage your children to believe that ‘I Can too’ by collecting all three books of the series, now available with every Happy Meal purchase.

For more information about the Happy Meal Readers Program, follow McDonald’s Philippines on Facebook and Instagram.