MANILA, Philippines—Leading online lifestyle destination Lazada recently held a forum at the FEU Tech Innovation Center in Manila to talk about its initiatives to empower women in the digital space in recognition of National Women’s Month this March.
Titled #Women2023: Women Forging the Digital Future, the event was organized by SPARK! Philippines, a nonprofit organization that advocates for the empowerment of women, LGBTQ+ and other marginalized sectors. The organization lauded Lazada for championing strong female leaders in eCommerce and technology, and featured Lazada Head of Traffic Pauline Castro sharing her “Equal in Digital” journey. Other panelists included were Google Philippines Country Senator Loren Legarda and Commission on Human Rights Executive Director Atty. Jacqueline Ann de Guia.
Castro’s talk entitled #LifeAtLazada: Empowering Women Through Digital Transformation touched on the influential role of technology in the lives of women today. She noted how Lazada continues to reshape the lives of its female entrepreneurs, customers, and employees.
Lazada’s Head of Traffic, Pauline Castro. Image courtesy of Lazada
“Lazada is in the business of building businesses,” Castro said, underscoring the group’s efforts in empowering its female entrepreneurs. “Women today are relying a lot on digitizing business using our seller app, which is why we make it easy and flexible. We are also proud of our AI-powered business advisor, and we have all the tools and resources to propel their learning and success.”
Castro likewise discussed how Lazada emboldens its female customers. LazLook and LazBeauty, she said, were designed to cater to women shoppers. “We are redefining Filipino fashion and beauty by working hard on innovations that merge the shopping experience with social and entertainment.”
Lastly, Castro shared how Lazada embodies inclusivity. She noted that the majority of the Lazada Philippines workforce is female, as the group fully embraces equity and promotes equality.
“In Lazada, we always say people first. We live seriously, work happily, and upskill our employees,” Castro said, before highlighting Lazada’s “culture of listening and collaboration.”
“Our culture of experimentation is very powerful because this is a space where I experience fresh grads or new joiners having equal access to data and are given the chance to generate their own ideas,” she said. “We strive to build a future workforce and create opportunities planning for success.”
Castro also talked about other manifestations of inclusivity at Lazada, including the launch of its own data science scholarship program. The “Lazada x For The Women (FTW) Data Science Scholarship” initiative is committed to offering data science training to promising young women looking to build a career in tech.
Lazada has a running partnership with FEU on vouchering activities that will allow students to have easier access to their needs and offer e-commerce masterclasses to help them bolster their skills.
Utilize the Birthday Blowout Sale on Lazada, which is happening from March 27 to March 31. A wide variety of fashionable and reasonably priced selections in all things fashion and beauty are offered on LazBeauty and LazLook. Along with offers starting at P99, there are also patong-patong na discounts, or stackable vouchers. Additionally, customers can benefit from fast and free shipping, discounts of up to 80% off, and cashback of up to P1000.
Check out the Lazada Careers Page if you’re interested in making it easier for Filipinos to buy and sell things online, innovating where retail meets technology, and working with a diverse and expanding team in Southeast Asia. To learn more about Lazada’s social initiatives and varied offerings, follow the company on Facebook, Twitter, and Instagram.