PHILIPPINES—Trusted homegrown brand, Orocan is back with yet another campaign with contemporary creative agency GIGIL. Known for their hilariously ‘real’ ads, like their viral ‘TotoO Shopping’ Koolit Cantina film and billboard in 2019, and their 2021 Icebox Campaign with ‘Ms. Hurt’. It’s no surprise that the plastic manufacturing brand dubs itself as the ‘Plastik na Totoo,’ attracting netizens’ love and admiration for breaking conventions of paid advertisements and marketing efforts.
The campaign seeks to bring the brand to bigger heights (literally) bannering their new film for the iconic timba or utility pail. Their new ad campaign presents a typical Pinoy scenario of a guy taking a bath with his timba and tabo by the barrio’s water pump. After he completely covers himself in soap, he discovers that his non-Orocan timba actually has a crack in it. Of note, since its November release, the video has already collected 10 million views.
Still courtesy of Orocan via GIGIL.
The scene harks back to the brand’s first ad with GIGIL, the ‘TotoO Shopping’ film with Victor Anastacio, where they dropped their Koolit Cantina from the 30th floor.
Still courtesy of Orocan via GIGIL.
Orocan and GIGIL took things to greater heights (literally) with the Orocan Timba put in the sky, as a constellation alongside the Big Dipper and the Little Dipper, likening it to our humble tabo and timba sa banyo combo.
And if that wasn’t clear yet: the Orocan Timba Constellation is a real thing. The brand has purchased stars to register the first-ever constellation by a Filipino brand. They even shared with us their official star registry certificate, pictured below:
So, when you look up at the sky at night, you can wish upon a star among the Timba Constellation. And true to its brand tagline, Orocan truly is the ‘Star ng Kaplastikan.‘
Use the Orocan Timba Constellation Filter on Facebook or Instagram to see the stars up close! Those who find the Timba Constellation will see the hidden promo code for a 15% discount (with a minimum purchase of P500) in the Orocan Official Store on Shopee and Lazada. https://bit.ly/TimbaConstellationFilter
Watch the video ad here: