WATCH: This Video Ad is a Heartwarming Love Letter to Dad

Fathers play many roles in our lives: coach, escort, mentor, playmate, partner-in-crime – but amidst all these hats worn, being dad is the hardest, yet most fulfilling.

This Father’s Day, McDonald’s unveils a tribute may just be every child’s love song to dad. 

Love Kita, Pa

For all the times our papas carried us, we are grateful. Watch our Father’s Day tribute. #LoveKitaPa Best with sound on.

Posted by McDonald's on Saturday, June 8, 2019

In another heart-warming film featuring mostly real-life fathers and their sons or daughters, McDonald’s takes us back to nostalgic moments of how our dads have carried us throughout different situations in life–and how these seemingly simple acts of carrying us are symbolic of how they have lifted us up from the start.

The film uses Rico Blanco’s song “Your Universe”, giving its beautiful lyrics, “How happy you make me feel when I am inside your universe…” new meaning when its sung from the point of view of a child being carried.

“Fathers are not always expressive but we recognize that all dads have one common thread in showing their love – carrying one’s child or pagkarga. This Father’s Day, we thank them for all the times they have carried their children, for lending their arms or their shoulders, even if they themselves may be tired,” shares Christina Lao, Marketing Director for McDonald’s Philippines. “They may be silent in their ways, but their uplifting strength is something we are lucky to have every day.”