If there’s one thing that concerns women most about their hair, it’s damage. For years, hair conditioners have been a saving grace when it comes to making hair soft and smooth and addressing the damage. However, some women find that there aren’t a lot of options for different hair types. In fact, some women find their current conditioners to be too heavy, thus, weighing down their hair.
Dove recognizes that just as women come in all shapes and sizes, we also come with different types of hair, requiring different levels of care and repair. Today, Dove aims to redefine what it means to care for your hair by launching an innovation that makes damage repair a more personalized experience.
Now, you can experience damage repair that is tailored to your hair needs with Dove’s new 1 Minute Conditioner range—a new range of effective one-minute conditioners, with 3 custom-textured formulas designed to nourish and repair different hair types based on their level of damage.
“Damage repair has been a one-size-fits-all-experience for far too long. We want to give women products that are specifically tailored to their needs.” says Jackie Manago, Dove Hair Brand Manager. “Dove offers its most advanced technology in damage repair with the new 1 Minute Conditioner range. It comes in 3 revolutionary formats, catering to different hair types with different levels of damage.”
Dove’s new 1 Minute Conditioner range offers three distinct lines—a Foam, Milk Gel, and Serum.
The Serum provides rich, indulgent nourishment for coarse and thick hair suffering from constant damage like heat styling, coloring, and exposure to the environment. The rich conditioning serum treatment contains Dove’s Micro-Nourishing Complex to coat and instantly smoothen hair, Keratin Repair Actives that deeply penetrate to fortify and prevent hair damage from the inside and infused with the transformative power of serum capsules, which contain vitamin E, and nourishing oils like Argan oil, Coconut oil, Almond oil, and sunflower seed oil making your crowning glory glossy and healthy. With its patented conditioner technology, your hair will also be free from tangles and less likely to fall prey to breakage.
Dove also introduces the Milk Gel Conditioner – a first of its kind in the country, formulated for women with fine yet damaged hair to restore hair health. It’s the in-between of the gel and the serum – providing just the right amount of conditioning for fine hair but enough potency to address the damage leading to softer and healthy-looking hair but without the weight. The glossy Milk Gel line contains a new innovative moisturizing and detangling agents that give your hair moisture without all of the weight found in conventional conditioners. With the Micro-Conditioning Complex and Keratin Repair Actives, the Milk Gel promises to leave your hair with just the right amount of nourishment.
Finally, the Foam is a perfect option for women with fine hair looking for smooth, soft nourishment. Current conditioners may not be suited for women with fine hair as these can weigh hair down and cause hair to look limp and lifeless. Dove’s Foam Conditioner provides lightweight nourishment with its pillow-soft, fluffy foam formula that provides moisture while making hair look and feel nourished and alive. It uses tiny bubbles of moisture to run through hair with ease, detangling, smoothening, and hydrating hair all within the minute it takes to apply it. The Foam’s lightweight formula rinses off effortlessly, leaving hair nourished without leaving behind excess product.
“Whether you’re in the office or out in the field, keeping it natural or experimenting with color, you deserve to give your hair the best care possible,” added Manago. “Dove’s new 1 Minute Conditioner line gives women a full range of solutions and the freedom to choose the option that works best for them.”
With the new revolutionary 1 Minute Conditioner range, Dove takes damage repair to new levels – different levels of care for different levels of damage.
The new Dove 1 Minute Conditioners are available in three custom-textured formulas: Foam (P449.00), Milk Gel (P200.00), and Serum (P159.00); and are available in all leading supermarkets, department stores, and drugstores nationwide, and on Lazada, Shopee, BeautyMNL, and Calyxta.