adidas Originals celebrated the launch of the new go-to lifestyle sneaker for modern sneaker heads and streetwear hounds — the Nite Jogger–in a packed house party at Dulo MNL in Poblacion, Makati City.
The Nite Jogger House Party gathered style, photography, and art Creators to see how the shoe acts as a perfect backdrop for expression and creation from day to night.
From day to night, the event was packed with experiences for the Creators of the night who know that it’s never too late to pursue their vision. Kicked off with the Creator Talks, streetwear and fashion Creators Michael Concepcion, Martin David, and Laureen Uy shared their tips on styling the Nite Jogger with participants of the Style Run. Through the Style Run, guests got to style and photograph the Nite Jogger in Day and Night scenarios. The best styled Nite Jogger look— chosen by panelists from the Creator Talks— won a shopping spree worth P50,000 in adidas.
Renowned fashion and style photographer Andrei Suleik taught guests the ways of night photography during the Night Photography Session.
Guests were treated to a night of good food and music— with the coolest sound artists Peaceful Gemini, Lustbass, and CRWN performing throughout the event.
They also got to witness street artist and muralist Jappy Agoncillo in action as he made a Nite Jogger mural, which showcased his creativity by putting the spotlight on the shoe’s aesthetic.
With its high visibility reflective technology, the Nite Jogger is made for Creators of the Night— those who aren’t bound by the constraints of daylight, those who know the night is another opportunity for an evolution of their expression. Its wider range of colorways— which boasts one look in the light, another in the darkness— was released last April 11.
The Nite Jogger is available for P7,500 online and in adidas stores.